CHEQ: Why it Has Proven to be the Most Accurate Solution for Click Fraud
Since CHEQ for PPC launched, it has attracted quite a lot of buzz, mainly due to the fact that it’s the first solution to secure customer acquisition across all major paid search and paid social platforms. This includes Facebook,Google, Snapchat, Bing, Pinterest, TikTok, Instagram, LinkedIn and even Snap. Customer acquisition teams spent $144 billion in 2020 on paid social and paid search campaigns, but one in ten clicks turn out to be bots. Unlike real customers, bots do not convert and cause damage to core business metrics. CHEQ has also employed NBA great, Dikembe Mutombo, as their “Chief Blocking Officer”, waving his finger against fraud in customer acquisition channels in some hilarious ads.
All this made me want to find out more for myself. So I got in touch with the CHEQ team to take it for a spin.
Gartner Analyst Andrew Frank says this about the company’s technology: “CHEQ blocks scrapers and web-crawlers, botnets, click farms, out-of geography clicks and suspicious human-driven behavior such as competitor clicks and affiliate fraud before they can affect a live campaign. It has also developed advanced bot mitigation technology to reliably distinguish between human and computer-generated activity.”
* Above, The CHEQ for PPC Dashboard
First of all, it’s super easy to setup and use
Once set up, the dashboard really provides …read more
Source:: Social Media Explorer