Content Marketing: 5 Unexpected Places to Find Inspiration for Your Blog Content
By Joshua Nite
Creative inspiration is like a butterfly: It’s beautiful from a distance, but full of weird insect parts up close.
Sorry, let me try that again. Creative inspiration is like a butterfly: Sometimes it seems like no matter how far you stretch, it flutters above your head, beautiful but just out of reach. Sure, you could sit perfectly still and wait for it to land, but your editorial calendar beckons. Few marketers have the free time to truly find their creative space. At the same time, you know that content with that creative spark will be far more compelling.
The next time your creative butterfly just won’t sit still long enough for you to get a good look at it, grab your butterfly net of proactivity and go after it. Here are five ways to get inspired when you’re stuck.
#1 – Stock Photo Sites
When you’re looking for a metaphor that will make your blog post come alive, start with a compelling image and build from there. Fire up your favorite stock photo site—I like Pixabay and StockSnap—and take a look at the recently uploaded photos. Both sites present a grid of photos devoid of context, of widely varying subject matter. Even if you don’t find the header image for your post, odds are you will get the spark of an idea that will make your post more lively.
#2 – Twitter’s Front Page
Most of us hardly ever see Twitter’s home page. If you elect to stay logged into the site, Twitter just drops you straight into your feed, where hours of distraction await. If you log out, though, you’ll see a dynamic grid of trending tweets that you can customize by topic. See what’s capturing people’s imagination in real time, and you can use the inspiration to write a topical post. For example, this Taylor Swift-themed post on MarketingProfs captured an of-the-moment metaphor to give sound marketing advice.
#3 – Mashable
Like the front page of Twitter, Mashable’s home page is a direct line to the Internet’s subconscious. It’s like Reddit, only you won’t risk getting fired for clicking the wrong link. The three columns on the page show what’s most shared, what’s trending, and the most recent stories uploaded, giving you three vantage points for finding a creative angle. I spent just a few minutes on the site, and I’m already outlining my “5 Content Marketing Lessons from the Isle of Wight Triceratops” post.
#4 – Outside
The first three items in my list are designed to spark inspiration by data input. But sometimes, what you need is the opposite: less data, fewer screens, less fluorescent light. Sometimes you have to get up and go for a walk outside—even if, like me, you live in the frozen tundra of Minnesota. Leave your smartphone at your desk (unless your coworkers are exceptionally shifty) so you won’t be tempted to Facebook on your walk. Allow yourself to be a little bored, if need be; boredom is a …read more
Source:: Top Rank Blog