Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

August 08, 2022

By Lane Ellis

Twitter's long-form content for B2B marketers woman image

How can B2B marketers rev up their social media engines using Twitter’s new long-form content publishing features?

Twitter Write is the social platform’s forthcoming tool for composing and sharing written content that runs well beyond Twitter’s traditional 280-character limit, initially offering up to 2,500 words — plenty of blank digital paper for B2B marketers and brands to fill with messages of innovation.

B2B marketers should be prepared when Twitter moves its Twitter Write feature from its present limited test-bed of hand-selected authors to a worldwide rollout, and we’ll show you how to be ready when the time comes.

Twitter has recently rearranged its Twitter Notes and newsletter features to exist under an expanded Twitter Write brand.

It’s also begun sharing additional information about Twitter Write, including at events such as the National Association of Black Journalists conference and its “#TwitterForNews: Going Beyond 280 Characters | Powered by Twitter” session.

The platform has shared several examples of how Twitter Write has been put to use by those with early access, including a look at how several journalists at the conference have published using the long-form Twitter feature.

Let’s take our own look at five creative ways B2B marketers can take advantage of Twitter’s forthcoming long-form content creation options.

1 — Stand Out With Unexpected Insight

via GIPHY

For eyes accustomed to seeing hundreds of tiny tweets scrolling by at a mile-a-minute, B2B marketers can stand out simply by being among the first to creatively use Twitter Write, and the content that it will publish — which the platform calls Twitter Notes.

Merely using Twitter Notes will be a curiosity at first, however B2B marketers should take full advantage of the situation by providing unexpected insight that is crafted specifically to work well within the 2,500-word limit of Twitter Write.

What might stand out the most to B2B marketers viewing a brand’s Twitter feed? How about these ideas, for starters:

  • Case Studies
  • Client & Customer Testimonials
  • Original Research, Reports, Studies & Surveys
  • Behind-The-Scenes Interviews

The one-two punch of seeing this type of B2B content in a radically-unexpected long format on Twitter would be quite likely to shake things up — and increase brand engagement in the process. In a B2B marketing landscape where being different and standing out is paramount, Twitter Write’s long-form content could be a powerful new publishing option.

[bctt tweet=”“In a B2B marketing landscape where being different and standing out is paramount, Twitter Write’s long-form content could be a powerful new publishing differentiator.” — Lane R. Ellis @lanerellis” username=”toprank”]

2 — Create Cliffhanger Episodic Content

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Source:: Top Rank Blog

      

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