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Cutthroat Digital Marketing: 5 Rules to Help You Crush the Competition

May 09, 2016
Aaron Polmeer

By Ashley Zeckman

Yesterday, started like any other Sunday. We went to brunch at our favorite spot and sat down to enjoy the breakfast arepas that I dream about all week.

Then, out of nowhere, I recognized someone sitting at the end of the bar. It was Cutthroat Kitchen’s Alton Brown. It took everything I had not to fangirl on him and walk up gushing about how life changing his show has been.  

Instead of interrupting his meal, we decided to “play it cool” and offer to order a round of drinks for the Food Network star and his guests. Once he found out that we had offered this gesture, he came up, introduced himself and asked if he could take a photo with us. Does it really get any better than that?

If we’d taken a different approach, he likely would have been friendly and we would have gotten something out of it, but we wouldn’t have offered any value to him. Similarly, today’s digital marketing marketplace is flush with marketers all trying to reach the same customers but not understanding the true rules of engagement.

In the world of cutthroat marketing, there can only be one winner. Will it be you? To increase your odds, follow these 5 rules.

Rule #1 – Be Understanding

Key to a successful digital marketing program geared at your customers is understanding what it is that they really want. In today’s marketplace, simply knowing which keywords to include on your website in order for search engines to index your content properly will not suffice.

There are many a multitude of ways to uncover what your customers want including:

  • Asking current customers directly.
  • Conducting surveys and research reports.
  • Digging into Google Analytics to uncover your most popular content.
  • Doing research to see the top questions being asked via search engines related to what you do.

Rule #2 – Be Honest

Why is it that over 92% of consumers trust individuals over brands? Because, whether it’s always the case or not, consumers believe that a brand will have everything to gain, but an individual is sharing their honest opinion.

In order to build that same (or close to) credibility and trust with customers you must always strive to be as transparent and honest as possible with your marketing programs. What does that look like in the real world?

If someone is running a query on a search engine they’ll likely click on one of the first organic results that appear. The reason that those results appear at the top is because they provide credible content that is optimized for what many people are searching for. Alternatively, if there is a search result that promises one thing, but offers a very different experience once the reader lands there, that …read more

Source:: Top Rank Blog