Digiday Research: 30 percent of publishers say subscriptions are their highest margin products
By Mark Weiss
For digital publishers, subscription products can be difficult to sell. But for those who succeed the margins can be extremely attractive, according to Digiday research.
In a recent survey of publishers with subscription products, 31 percent said that subscriptions are currently deliver better margins than any of their other products. What’s more, 30 percent of the publishers said their subscription products deliver margins of at least 25 percent.
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