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Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

February 28, 2020

By Lane Ellis

2020 February 28 Skyword Chart

2020 February 28 Skyword Chart

Millennial buyers want better content from B2B marketers
Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360

LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links
LinkedIn (client) began a gradual roll-out of a new “Featured” section, where users’ key achievements will appear near the top of profiles when starred from updates, the Microsoft-owned platform recently announced. Social Media Today

How the Fastest-Growing US Companies Are Using Social Media
87 percent of Inc. 500 firms used LinkedIn for social media during 2019, topping a list of how the fastest-growing U.S. firms are using social media, outlined in a recently-released UMass Dartmouth report of interest to digital marketers. MarketingProfs

The Best Times to Post on Social Media According to Research [Infographic]
B2B businesses find that the best posting times on LinkedIn are before noon and around 6:00 p.m., one of numerous social media platform most effective posting time statistics outlined in a recently-released infographic. Social Media Today

Gen Z Craves Multifaceted Content, Audio – And Even Likes (Relevant) Long-Form Ads
Digital media consumption habits vary by generation, with members of the Gen Z demographic more often seeking out multifaceted content comprised of interactive elements such as polls and quizzes, according to recently-released content consumption preference data. MediaPost

Are Brands Getting Smarter About Social? New Data Reveals Surprising Trends Across Platforms
2019 saw U.S. brands receiving an average of five percent more social engagement that during 2018, with video engagement achieving an even higher eight percent growth rate — two of numerous statistics of interest to online marketers contained in recent social media activity study data. Forbes

2020 February 28 Statistics Image

How Businesses Handle Customer Reviews [Infographic]
Over 35 percent of businesses often or always use positive reviews in their marketing efforts, with Google, Facebook, and Yelp being the three platforms most often monitored for online reviews, according to recently-released survey data focusing on how reviews are used by businesses. Social Media Today

IAB: Programmatic Now 85% Of All U.S. Digital Advertising
By 2021 programmatic advertising spending will exceed $91 billion in the U.S. alone, and account for 86 percent of overall digital ad spend — two of several items of interest to digital marketers in newly-released Interactive Advertising Bureau report data. MediaPost

Facebook Tests New Format for Separate Facebook Stories Discovery Page
Facebook has continued to ramp up its support for content shared in the Stories format, announcing recently that certain Stories will receive larger images in a test of a distinct new Facebook Stories discovery page, according to the social media giant. Social Media Today

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