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Social Media Marketing To Boost Your Truck Rental Business

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By dougbrown

If you are a moving service provider, you must have your plans to emerge as the best moving service company. As the list for the best and 2021’s cheapest truck rental is formed, every company offering truck rental services would eye for a higher rank. Because social media is so influential, you can easily use social media marketing to expand your business bottom line.

Yes, Social media has become a significant part of our lives. From day-to-day activities to long-term planning, the impact of social media is visible in almost all aspects of customer’s decisions including the choice of moving truck rental service they choose for their next relocation project. This makes a perfect opportunity for service providers to leverage social media and grow their reach. But how do u do it?

Social Media Marketing for moving truck rental companies:

For time unknown the best way of promoting and marketing services or products is the word of mouth marketing. People believe what others have to say and Social Media gives them a perfect platform to find opinions and reviews. A truck rental company can always utilize these recommendations, reviews, and ratings and target new customers. How? Let us decode:

1. Enrich your social media profile:

One of the most important elements of your social media profiles is your Bio. If you do not pay attention to what and how you write your social media bio, you won’t be able to attract the right customers. A profile with ambiguous bio or little or no information about the business is just like a billboard that is hung on a prime highway but has no information about the company on it.

If you are making a Facebook profile, make sure you fill the About Us section diligently. Add information like Business address, Founding year, Email address, Phone Number, as well as the business website address. You must also write down a nice story about yourself and tell your customers in detail about what service you offer and why they should choose you over other companies.

Similarly, take time to fill Profile bios on every social media platform and ensure that the information is always up to date. A neat and clean profile bio with all crucial business information represents you as a dedicated company in front of your customers.

2. Be consistent and post informative content:

Your social media posts make you alive and if you fail to maintain consistency, the customer will get attracted to some other company in no time. The customer might feel you as an ignorant company that pays no attention to what their customers want to listen to or read from them. Even if you post one post per day, you will have your customers intrigued to stick with you.

A social media profile that has no posts in the last week can be considered as non-functional by the customers. Also, when you post, make sure you offer informational content to your clients. Make posts that have statistics, …read more

Source:: Social Media Explorer

      

‘More regulatory minded’: ANA’s lobbyist on what advertisers can expect from Biden’s presidency

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By Seb Joseph

Only during these unprecedented times, would the ad community welcome a president who has said he will look to intensify regulating the digital sector, upend data collection practices and raise taxes. But these aren’t ordinary times.

Aside from a global pandemic that’s crippling economies, the global tech platforms have tremendous influence over public discourse and privacy, while people urge corporate CEOs to have higher ethical standards in their attempts to wriggle their way out of the mess caused by the pandemic. President Joe Biden doesn’t come bearing gifts to the ad industry in the same way his predecessor did, but his vision for privacy, consumer protections and antitrust issues could be a net gain for most of its stakeholders.

At least that’s the hope based on Biden’s outline of the future. Regardless, the industry will try to convince legislators that advertising and digital communication are central to economic recovery, said Dan Jaffe, evp of government relations at the trade body the Association of National Advertisers.

This conversation has been edited and condensed for clarity.

What parts of President Biden’s plan should advertisers watch closely?

Whatever anyone says at the moment is going to be an approximation, but it’s clear from the outset that the Biden administration will focus on issues that are relevant to advertisers. Privacy will be top of that list for a few reasons, ranging from the fact that Biden has said he will tackle the recent cyber-security breaches of federal government data to the privacy issues that could arise from attempts to use more data to track the spread of the virus. All these issues and more could have a broader impact on privacy concerns across the ad industry. There’s also the fallout from the insurrection in the capital earlier this month and what that means for the social platforms. Finally, there’s also the President’s stance on digital tax that advertisers will need to keep a close eye on.

I think anyone trying to put any kind of burden of advertising at a time when the nation is as close to the Great Depression as its ever been, makes it harder for the country to dig itself out of the hole it finds itself in. Companies that have been around for more than a century are going belly up. We need to find ways to create a stimulus, and advertising is clearly one of the major engines of the economy.

It seems like privacy will be the main pinch point for now?

There are people who have the ear of the president now that have strong feelings on privacy. When Vice President Kamala Harris was the attorney general of California she made privacy a big part of her remit. Now that the Democrats have a majority in the Senate this puts Senator [Maria] Cantwell as the chairman of the Senate Commerce Committee and she has had an extensive piece of privacy legislation that she put forward in 2019. Then there’s Senator [Ron] Wyden… who has also put legislation out in regard to privacy. …read more

Source:: Digiday

      

‘Pouring gasoline where it needs to be poured’: Why a DTC seafood company is rethinking its ad spend

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By Kristina Monllos

Get Maine Lobster, a direct-to-consumer seafood company, diversified its media plan throughout 2020 to be less reliant on Facebook and Instagram. The company plans to carry on with that approach in 2021, as DTC marketers say the diversification conversation has continued to heat up.

“There are only so many impressions available from the top of the funnel for Facebook — [inventory] will run out of people to hit from that perspective, however it may become a great remarketing tool,” said Mark Murrell, Get Maine Lobster CEO and founder, when asked why the diversification strategy will continue this year. Murrell added that the company needs to “meet consumers where they are and those channels are ever-changing.”

Early on in 2020, the company was spending approximately 70% of its ad spend on Facebook and sister company Instagram. In April, after the on-set of the pandemic, Get Maine Lobster began to reduce its reliance on the platform and now allocates roughly 55% of its ad spend to Facebook and Instagram. Another 30% is spent on paid search via Google’s Ad Words and 15% is reserved for experiments with affiliate marketing, programmatic display and podcasts. Previously, nearly 95% of the budget was allocated to paid social (mostly Facebook and Instagram) and search (Google’s Ad words) and another 5% for traditional. “What I think will happen is that the bottom 15% will slowly become like 50% and then Facebook will eventually become a remarketing tool,” said Murrell. “It’s hard to say. Programmatic is doing really well.”

While DTC marketers and media buyers have been talking about the need to diversify for years, doing so started to become more commonplace last year. “People are realizing they don’t want all their eggs in one basket,” said Nik Sharma, DTC investor and advisor and founder of Sharma Brands, of the trend. That will continue to accelerate this year, according to DTC buyers, who say that issues with Facebook’s Ads Manager as well as higher costs due to increased competition amid Covid. Another issue, according to buyers, is the impact of Apple’s iOS 14 update.

That’s contributing to Murrell’s continued shift away from Facebook as well. “Apple did an iOS update where you can change advertising settings — this impacted Facebook as well — we saw that [customer acquisition cost] started to rise and reporting started to skew,” said Murrell. “We weren’t able to tell how well things were performing — this encouraged us to continue diversifying advertising platforms and revenue sources.”

“Everyone is monitoring the iOS 14 issue,” said Brandon Doyle, founder of Wallaroo Media, adding that the overall impact of the update is still yet to be determined. “At this point it’s undeniable — you need to be diversified or you’re doing yourself a disservice.”

As brands like Get Maine Lobster continue to diversify their ad spend, the marketers behind those brands will need to know their “risk/reward tolerance,” said Kevin Simonson, former vp of social at Wpromote, adding that new channels take time to learn.

Overall, Murrell suggests that …read more

Source:: Digiday

      

A (Re)Introduction to Guest Posting

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By CitationLabs

21 Smart SEO Tips for 2021

Posted by CitationLabs

Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, folks. My name is Garrett French, and I’m a link builder. I run Citation Labs. We have 120 employees, and we build lots of links. Today I am here to reintroduce to you the tactic of guest posting.

All right. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by sales, whose main reason of publishing is to sell things.

Introduction

So let’s dig in. We are talking about earned placements. The publishers have to approve this content. There’s an editorial gatekeeper. Again, yes/no? Do we want to publish? Do we not?

Is it up to our standards? We’re talking about real websites with real audiences. We’re talking about flexible format. So you can think beyond an article. You can think into an FAQ, for example, or a glossary or something along those lines. Again, very much we want to emphasize the publishers that we’re talking about here get their revenue from sales.

They’re publishing so that they can get new clients or to sell products or services. We’re not talking about PBNs. We’re not talking about sponsored placements. We’re not talking about any circumstance where you have to pay money in order to get in front of somebody’s audience. Lastly, I want to point out we’re not necessarily talking about op-ed circumstances here.

This isn’t a branded expertise play. This isn’t your chance to show how much you know. Now you’re going to be able to show your expertise, but you’re going to be second fiddle. You’ve got to put the publisher themselves and their interest in sales first. That’s what you’re doing here, and that’s why you’re approaching this group, and again it’s why they publish. That’s the publisher benefit that you’re going to be emphasizing when you approach this group.

Why guest posts?



Now, why guest posts? Well, guys, there’s an enormous amount of visibility and reach here. Look at the pyramid. Now, this is representative of most industries generally, where we’ve got 95% of the publishers are publishing to get sales, 4% that are mission based and are supported by taxes, tuition, donations, subscriptions, etc.

Then we’ve got the 1% ad supported. There are so many publishers out there trying to sell in your vertical, in your clients’ verticals, in your target vertical if you’re in-house, and there’s a lot of disaggregated reach there. There’s a lot newsletters out there, a lot of social media followings …read more

Source:: Moz Blog

      

Exercise’s Impact on the Mind

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By Article Editor

Time and time again, exercise has been proven to have both physical and mental benefits. This can be understood from the most basic level. Exercise causes an increased heart rate which increases the amount of oxygen flowing throughout the body and to the brain. In other words, your brain is functioning better and can think clearer. With this type of clarity, stress levels are sure to lower. Even on a psychological level, this rings true. Exercise releases chemicals in the brain known as endorphins, commonly known as the happy hormones. These chemicals affect our opiate receptors and cause feelings of euphoria and pleasure. This sensation is often associated with “runner’s high”; after an extended amount of cardio exercise, a heightened sense of well-being typically follows. This is also due to the fact that endorphins not only increase the sensation of feeling good but also decrease pain. Yes, a win-win! The body is capable of this dual effect naturally, without any external substances.

Exercise also helps one form a routine in their lives. With or without a physical trainer, exercise requires the practice of holding oneself accountable. For example, a workout regimen details a goal to work out every Tuesday, Thursday, and Saturday. Whether or not someone completes this fully, there is still a sense of accomplishment. Say Tuesday is too busy. There is a decision to move forward and adjust the day or have a small defeat be an end-all-be-all. Having a routine requires an ability to navigate how to move past inconveniences that is ultimately self-taught. Once one gradually implements and masters this, stress is sure to reduce in life. If this can be practiced through an exercise routine, it can be applied to all areas of life.

Shalom Lamm, a successful CEO and entrepreneur, is living proof of this. He believes success lies in inner wealth and much as outer. While one must give to others, they also must give back to themselves. Wealth extends outwards; if one starts on self-help, they form a healthier self better equipped to give back to others. He finds the time to exercise as much as possible to improve his mental health as much as the physical. As priorly mentioned, his consistent exercise regimen allows for a mental place of clarity. A place that is surely a great foundation for self-betterment. Especially in times that are dire as they are now, having and maintaining a sense of inner peace has never been so important.

Role-models like Shalom Lamm are humbling reminders that anyone is capable of building a more stable life through simplicity. With acts simple as going for a walk to increase those endorphins or moving a workout to a different day, one begins a journey towards self-agency and trust. Combining this improved relationship with self and the countless benefits of regular exercise, stress is sure to melt away.

The post Exercise’s Impact on the Mind appeared first on …read more

Source:: Social Media Explorer

      

6 Advantages of Hyperbolic Discounting

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By Neil Patel

6 advantages of hyperbolic discounting

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization.

What Is Hyperbolic Discounting?

Put simply, hyperbolic discounting happens when people would rather receive $5 right now than $10 later. That’s it. People value the immediacy of time over the higher value of money.

Expressed another way, hyperbolic discounting is a person’s desire for an immediate reward rather than a higher-value, delayed reward.

You may be confused why someone would not choose the delayed reward if it means a greater benefit.

Here’s the thing: hyperbolic discounting is a cognitive bias, meaning that it is an ingrained mental snafu that defies logic and common sense. When hyperbolic discounting is framed differently, it has incredible power.

The power of hyperbolic discounting adjusts based on the time involved. If you have to wait to receive both rewards you become more likely to want the reward with the greatest benefit.

For example, if you had to choose between $50 now or $100 in 6 months, you’re most likely going to take the $50 today. However, if you are offered $50 in nine years or $100 in a year, you are more likely to choose the $100.

The pattern follows a hyperbola. Once a certain amount of time has passed, people begin to choose the option with the greater value again. For example, most will opt to take $100 in ten years over $50 in nine years.

That’s where the hyperbola part of hyperbolic discounting comes in. A hyperbolic curve displays the effect of hyperbolic discounting, in contrast to an exponential curve.

This is an exponential curve:

exponential curve table

This is a hyperbolic curve:

hyperbolic curve inverted

Hyperbolically, the discount factor diminishes based on the amount of time that elapses.

Hyperbolic discounting vs. exponential discounting

How Hyperbolic Discounting Works in the Brain

Hyperbolic discounting isn’t some nifty gimmick that sometimes works and sometimes doesn’t. Our brains are programmed to be drawn to the tug of hyperbolic discounting.

Although we can’t avoid the feelings that pop up as a result of hyperbolic discounting, we can combat it by recognizing when it’s happening and understanding how to proceed.

google result studies on hyperbolic discounting

A spate of scholarly studies have confirmed the validity of hyperbolic discounting.

Research published in the Journal of Neuroscience discovered the brain makes discounting judgments reflexively and automatically.

We aren’t thinking through whether we want more now or less later. We inherently want to get the benefit as quickly …read more

Source:: Kiss Metrics Blog

      

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

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By Neil Patel

The Step-by-Step Guide to Improving Your Google Rankings Without Getting Penalized

Top Google rankings are a pinnacle of online business success.

According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks.

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized.

I wish I could tell you there’s a magic button that ranks your site #1 without fail.

The truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.

While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP).

I learned this the hard way. But luckily, you don’t have to.

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

Here are the steps I will cover in this guide:

Step #1: Get to Know the Google Algorithm

I could jump right into some actionable SEO strategies to use on your site right now.

But I want to set you up for long-term success so you’re not penalized every time a new update rolls out.

Google executives like Gary Illyes and John Mueller confirm Google constantly changes its algorithm, even though most of these changes aren’t publicly announced.

increase google rankings without Google penalty John mu twitter confirming daily updates.

Moz estimates there are 500 to 600 Google algorithm changes per year!

While Google used to share major update announcements, the exact inner workings of the algorithm are still unknown. The majority of information is just speculation from industry professionals.

After all, if everyone knew exactly how to rank in the first position without penalties for shortcuts or black hat SEO strategies, Google wouldn’t succeed in ranking only the best results. Anyone could hack their way to the top without putting in the work.

Not only would this make it hard for honest people like you and me to succeed, but it would also seriously compromise Google’s mission statement:

Google’s mission is to organize the world’s information and make it universally accessible and useful.

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like:

Faith Based Music

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By Article Editor

George Rutler is the pastor of a New York church called St. Michael the Archangel. He is a pastor as well as an author of many books, including a book of hymns. He has authored books such as Grace and Truth and The Stories of Hymns. The pastor’s book The Stories Of Hymns is considered to have the top 100 of Christianity’s greatest hymns of all times in it. Hymns are not just a piece of beautiful music, but they teach individuals how to worship, praise, and connect with God. Hymns are also a way of speaking to God while praising him at the same time. Writers and composers have said that hymns can be considered poetry in a music form. He can also bring on the Holy Spirit when individuals are entranced.

In the book, The Stories Of Hymns, these hymns are needed to help individuals develop a better relationship with Jesus Christ through music. Hymns help individuals become closer to Him because the songs are very different and the vocabulary used in the songs are unique. The hymns found in his book The Stories Of Hymns can be traced back to begin written in the Catholic Church’s early years. When you read the hymns’ stories, each one of the hymns has a history behind it. The book details who wrote, composed and any historical events attached to the hymn. 

Father Rutler’s work in his book is truly inspirational and will impact millions of people globally. A book like this is truly needed for individuals, especially when they are in a time of turmoil in their lives and need something that can help uplift them and bring them close to the Lord Jesus Christ and God. He has genuinely uncovered a legacy of music that can help individuals praise and worship God.

The post Faith Based Music appeared first on Social Media Explorer.

…read more

Source:: Social Media Explorer

      

What's a Conversational Landing Page (& How Do You Create One)?

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By krbaker@hubspot.com (Kristen Baker)

Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.

So, what do these conversational experiences entail and how should chatbots be incorporated on your landing pages to increase conversions while saving your team time and resources?

Conversational Landing Pages

In this blog post, we’ll talk about what conversational landing pages are, what makes them unique, and how to create one of your own.

Let’s dive in.

Automate and scale conversations on your website with HubSpot’s Chatbot Builder Software.

A conversational landing page may also answer visitor inquiries, resolve challenges, share specific offers, and guide customers to whatever it is they need via chatbot or live chat.

If your landing page only includes a chatbot for visitors to interact with, you may customize the bot so it can detect complex issues that require the support of a human — then, the bot can direct visitors to live chat.

What makes conversational landing pages unique?

In addition to conversational landing pages, there are two other main types of landing pages that are used to engage visitors: traditional landing pages and hybrid landing pages.

A conversational landing page looks something like this, with the chatbot conversation filling up the entire screen for the visitor:

Source

A traditional landing page is one that engages visitors with a traditional lead generation form. The lead generation form is placed among other content on the landing page. It asks for information from visitors (e.g. name, email address, zip code) in exchange for something (e.g. discount code, subscription, or trial).

traditional langing page with a lead generation form example

Source

A hybrid landing page combines features from both a conversational and a traditional landing page — it’s essentially a traditional landing page with a chatbot (which can be expanded or be minimized) embedded on the page.

hybrid conversational landing page example

Source

Now that you’ve seen these other two types of landing pages, you may be wondering, “Why should the chatbot/ live chat conversation be the only thing on a conversational web page?”

Fair question.

By making a contextual, chatbot conversation the only thing on a web page, you establish a personal, one-on-one feel that traditional and hybrid landing pages don’t provide. This allows you to more easily promote new offers, close more deals, and increase conversion rates.

How do you create a conversational landing page?

When creating a conversational landing page, you’ll work through many of the same steps — or, at the very least, …read more

Source:: HubSpot Blog

      

Experts fear lack of in-person training for interns and grads could create talent black hole

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By Jessica Davies

Most young interns and grads who have started their careers in the past 10 months have still not stepped into an office.

These enthusiastic new recruits stuck on Zoom and Microsoft Teams calls for hours have never met their colleagues in the flesh, chatted in the office kitchen or tapped on their boss’s door to ask if they have a moment.

As the traditional onboarding and induction process has moved online, there is a fear new employees are missing out on key business skills due to the limiting online environment.

The biggest mistake companies can make in a virtual workplace is to expect young people to just get on with it, said Rowland Harding, account director at marketing agency Publitek North America, based in Oregon.

“Businesses need to provide practical guidance on what’s expected from the outset with regular line manager meetings. Make sure a young person has a to-do list,” Harding said.

He added that training sessions need to cover areas such as presentation skills, time management and how to challenge the boss. “Being too eager to please is not a good strategy. Young people need to learn not to be a ‘yes’ person but be a ‘yes, but’ person.”

Young people also need to understand how to perform in meetings, including the importance of preparation and assessing what their role (if any) will be on a virtual group call.

Unfortunately, the trend of furloughing existing employees has meant less time to train and nurture new entrants who are not receiving vital tips and techniques to progress their career.

Kevin Wheeler, founder of The Future of Talent Institute in California, said young recruits need to be encouraged to make the most of their personal brand. “People must showcase their capabilities, work at building connections and create a network that can help and coach them,” he said.

Clarity PR — with offices in New York, San Francisco, Los Angeles, London and mainland Europe — was one such company to onboard eight junior hires during the pandemic.

CEO Sami McCabe, who is based in San Francisco, said some technical training was already being handled remotely before Covid-19 to support the five international offices.

“Any training specifically required for in-person situations, such as face-to-face presentations or meetings, will be addressed once we’re able to safely return to an office,” he said.

He acknowledged that technology has its limitations. For example, when it comes to replicating the in-person experience of overhearing senior people chat and observing how they go about their business in the office.

“Junior people have missed out on the natural learning-via-osmosis you get from working alongside colleagues in-person,” he added.

He said remote working can also make it harder to embrace a company’s culture and values.

“These are lived experiences, and we’re looking forward to re-establishing some of the company rituals that bring our culture and values to life but only really work in-person,” said McCabe. “Zoom wine-tastings, quizzes and virtual escape rooms are fun but do not get close to replacing the value junior people get from in-person events such as our annual full-team …read more

Source:: Digiday

      

WTF is a SPAC?

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By Tim Peterson

The media industry has a new acronym to add to its lexicon: SPAC. Short for “special purpose acquisition company,” the term has turned into a trend as an increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public.

In December, Group Nine Media formed its own SPAC, which went public on Jan. 15 and is expected to eventually subsume the media company that spawned it and acquire other media companies. BuzzFeed is reportedly considering also taking the SPAC route to going public, according to The Wall Street Journal.

With SPACs set to become more commonplace in media along with other industries, here is a primer on this unusual path to going public.

WTF is a SPAC?

Basically, a SPAC, or special purpose acquisition company, is one way that a company can go public and begin selling shares on stock exchanges in order to raise money. Technically, SPAC refers to the company going public, whereas SPAC IPO refers to the means of going public via a SPAC.

What is different between a SPAC and a traditional IPO?

A SPAC flips the traditional IPO process on its head in that the company that initially goes public — the titular SPAC — is not so much a company as the promise of one. “The SPAC itself has no assets. It is just a shell company,” said Nemmara Chidambaran, professor of finance and business economics at Fordham University.

How does a SPAC IPO work?

In a traditional IPO, a private company files to go public and then goes through a roadshow to line up investors for its initial offering and determine what the price of its shares should be. In a SPAC IPO, a shell company — nicknamed a “blank-check company” — goes public with the pledge to investors that it will eventually acquire an actual company and, once that happens, become a traditional company.

“Investors are giving the money as if it’s a blank check where you don’t know what you’re buying. The reality is you know the reputation of some of the people involved [in the SPAC], but you don’t know what eventually they will propose buying: what the company is and what the terms of the deal will be,” said Jay Ritter, professor of finance at the University of Florida.

The SPAC is commonly founded by a private equity investor or a former industry executive. This founder, otherwise known as the SPAC sponsor, has typically targeted a specific industry, like media, so that the SPAC’s shareholders — which can range from institutional to retail investors — have a sense of what they are investing in. Then the SPAC gives itself usually two years post-IPO to find a company in that industry to acquire using the money raised from the investors.

Once the acquisition happens, the SPAC becomes a traditional company and often changes its name, usually to the name of the company it acquired. If the SPAC cannot find an acquisition target in the set …read more

Source:: Digiday

      

4 SEO Strategies for Programmatic Sites

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By Royh

The example above shows a website that is targeting users/investors with informational intent, and that relies on programmatic pages for the SEO strategy. I found the keyword modifier by conducting keyword research and competitor research.

I researched several relevant, leading websites using Moz’s Keyword Explorer and SimilarWeb’s Search Traffic feature, and noted the most popular keyword groups. After I’d accumulated the keyword groups, I found the search volume of each keyword to determine which ones would be the most popular and relevant to target

Once you have the keyword modifiers, you must implement them across the title tags, descriptions, headline tags, and content on the page template(s) the modifiers are for. Even when you multiply this strategy by millions of pages, having the right keyword modifier makes updating your programmatic pages a much easier process and much more efficient.

If you have a template of pages ordered by a specific topic, you’ll be able to update and make changes across all the pages with that topic, for example, a stock information site with a particular type of stock page, or a category with stocks based on a price/industry. One update will affect all the pages in the same category, so if you update the SEO title tag of the template of a stock page, then all pages in the same category will be updated as well.

In the example above, the intent of the keywords is informational. Keyword intent focuses on how to match search intents to keyword modifiers. We’re targeting searchers who are looking to gather certain insights. They want more information regarding stocks or companies, market caps, expert evaluations, market trends, etc. In this case, it’s recommended to add additional keywords that will include questions such as “how?”, “what?”, and “which?”.

As another example, transactional keywords — which are a better fit for e-commerce and B2C websites — are highly effective for addressing searches with purchase intent. These terms can include “buy”, “get”, “purchase”, and “shop”.

2. Internal linking

Posted by Royh

Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler.

Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically.

You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges.

In my experience, the comprehensive SEO strategy covered in this post works best when tailored to fit a large site with programmatic pages. Many strategies that typically work for sites with only a few hundred pages won’t necessarily get the same results on larger sites. Small sites rely on manual and meticulous content creation, compared to programmatic pages, which are the main traffic-driving pages of the site.

So, let’s get down to business! I’ll explore the four major SEO challenges you’ll encounter when dealing with programmatic pages, and unpack how to overcome them.

1. Keyword research and keyword modifiers

Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages.

In order to function both efficiently and effectively, it’s recommended that you divide site pages into a few templates before digging into the research itself. Some examples of these templates could include:

  • Categories
  • Sub-categories
  • Product pages
  • Static pages
  • Blogs
  • Informational pages
  • Knowledge base/learning

Once you have all the page templates in place, it’s time to build keyword buckets and keyword modifiers.

Keyword modifiers are additional keywords that, once you combine them with your head terms and core keywords, help with long tail strategy. For example, modifiers for the head term “amazon stock” can be anything related to market share, statistics, insights, etc.

Programmatic pages typically hold the majority of the site’s pages. (Take Trulia, for example, which has over 30 million indexed pages — the majority of which are programmatic.) As a result, those pages are usually the most important on a larger website, both in terms of volume and search opportunity. Thus, you must ensure the use of the right keyword modifiers across each page template’s content.

Of course, you can’t go over every single page and manually modify the SEO tags. Imagine a website like Pinterest trying to do that — they’d never finish! . On a site with 30-100 million pages, it’s impossible to optimize each one of them individually. That’s why it’s necessary to make the changes across a set of pages and categories — you need to come up with the right keyword modifiers …read more

Source:: Moz Blog

      

20 Secrets to Boost Your Facebook Organic Reach

Home » Archive by Category "Digital Marketing"

By Neil Patel

secrets that will boost your Facebook organic reach guide

Facebook organic reach is down. Way down.

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more.

Social media referrals have stagnated around 5 percent of all traffic for years.

The average Facebook post will reach just over 5 percent of your followers.

The encouraging news is social media reach is still massive.

There are more than 3.5 billion active social media users.

facebook organic reach guide number of active social media users world wide

But reaching that massive audience is harder than ever before.

What’s the answer? That’s exactly what we’ll cover in this article.

Let’s get started.

What Exactly Is Organic Reach On Facebook

Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you.

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach.

But it’s not so simple.

Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post.

Engagement rates are way up — but organic reach is way down.

And it is still on a rapid decline.

So why aren’t our posts being surfaced more often?

Let me explain.

Why Facebook Organic Reach Is Declining

There are two major reasons Facebook organic reach continues to drop:

  1. More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook.
  2. Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.

Can businesses keep succeeding with this decline in organic reach? Absolutely.

You can still get tons of traffic from Facebook.

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million.

Knowing this, should marketers really worry about organic reach?

Wouldn’t we be better off focusing on Facebook ads?

Yes and yes.

Here’s why.

Why You Need To Think About Declining Facebook Organic Reach

Organic reach is important for several reasons.

Reason 1: Nurture More Leads and Organic Conversions

Many people use social media solely for brand awareness.

That’s fine – but it leaves so much opportunity on the table to drive real results for your business.

Lead generation is one of the missed opportunities.

It also happens to be the linchpin of any successful marketing campaign.

You need to attract potential buyers and funnel them into your sales funnel. When you do this organically, …read more

Source:: Kiss Metrics Blog

      

What are Google Certificates?

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By Neil Patel

what are google certificates?

Would you like to have your skills endorsed by one of the biggest brands on the planet?

That’s what you get when you earn a Google Certificate, and you might find your certificate helps you stand out in your choice of field.

With a range of courses in in-demand subjects, Google Certificates aim to give you the skills you need to take significant steps in your career. Better yet, they can be earned pretty quickly.

What are Google Certificates?

Google Certificates are online courses designed to help kick-start your career in a number of high-growth fields.

With classes in data analysis, project management, UX design, IT support, and IT automation, Google Certificates are there to help you make the right first step in your career.

All courses are 100% remote and experienced Google professionals teach them.

Google Certificates - Home page

One of the key ideas behind Google Certificates is you get the skills you need to find a job now, not after several years of training and a self-driven, possibly lengthy job search.

Those who complete Google Certificate programs can opt in to be connected with employers and get help building their resumes and improving interview skills along the way.

Simply put, Google Certificates are online courses, created by Google themselves, designed to give you the skills to get an entry-level position in under six months.

Who is Eligible for Google Certificate Programs?

Anyone can study for a Google Certificate, but it’s worth remembering the courses are designed to prepare you for an entry-level position.

This makes the certificates ideal for people looking to take their first steps in the workforce or re-skill and change their career direction.

If you’ve had some exposure to your desired field, then it also might be worth taking the courses to get your skills certified by a widely-respected name such as Google.

At present, courses are available in English, Spanish, and Portuguese.

As Google states on its IT Support Certificate Program Coursera page,

Google has long faced an issue that many other companies also contend with—we had open IT Support roles and not enough qualified candidates to fill them.

This is part of why Google aims to make these courses so accessible, and it means the majority of people will be eligible.

While Google Certificates could be an excellent option for anyone looking to get into these fields, there are many other possibilities.

Note: For marketers, I’ve compiled “The Top 10 Marketing Certifications That are Worth the Money,” and like Google Certificates, they offer a lot of value.

Why Earn a Google Certificate?

Whatever certification you study for, you want it to carry some weight in your desired industry.

Upon completing your course, you can share your information directly with big employers such as Intel, Walmart, Bank of America, and PNC and take tangible steps towards landing …read more

Source:: Kiss Metrics Blog

      

Best HTML Editors

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By Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Everybody makes mistakes.

Some big, some small, but some of them are downright annoying.

And one of the most notorious headache-causing mistakes you make is messing up your code.

Coding is everything when it comes to web development. So you simply have to get it right for better security and to avoid glitches in the future.

Luckily, there’s a very effective solution to ensure this.

Just like how Grammarly and Hemingway can improve your text by checking them for spelling errors and improving readability, web developers can use HTML editors to write and improve their code.

Even those who don’t have any coding knowledge can create websites and put them online.

Coding becomes faster and easier thanks to HTML editors’ spell-checking, syntax highlighting, and auto-completion features, among others.

In this guide, we’ll look at the best HTML editors available to take your websites to the next level without much effort and time on your part.

Excited? Let’s dig right in!

The Top 5 Options for Best HTML Editors:

How to Choose the Best HTML Editor for You

HTML editors–both free and paid–come with several cosmetic features. Based on your business needs, you’ll find some to be absolutely necessary, while others you may not need at all.

We’ve compiled a list of features that we think a good HTML editor should have. You may not need all of them, but here is what you should be looking for when choosing an HTML editor.

Color-Coding or Syntax Highlighting

HTML has a tag-based markup language. You need an HTML editor with syntax highlighting or color-coding features to light up these tags. Doing this will help you identify the tags quickly, which, in turn, will make working with blocks of code easier.

Autocomplete and Suggestions

The autocomplete and suggestions feature helps to quickly fill in longer code at the press of a button.

The editor gives you pop up suggestions based on your work–all you have to do is click on it, and the code will autocomplete. Think of how you type text messages on your phone or when you do a quick Google search.

You can also automate creating closing tabs through this feature.

Find and Replace

We highly recommend looking for code editors with the find and replace feature, as it allows you to locate certain strings and replace them with something else very quickly.

Plus, HTML is constantly changing and updating standards and deprecation of inefficient tags. So, you’ll definitely find yourself wanting this feature sometime in the future to update your website.

Version Control

Editors with version control enable you to see the previous versions of your code and rollback when needed. As a result, you can store all the copies …read more

Source:: Kiss Metrics Blog

      

My Favorite Gospel Singers

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By Article Editor

George Rutler is an outspoken parish priest who is well known across the country. The Manhattan-based priest appears on many TV programs, and he is also an author with over nineteen published books. In addition, he also earned degrees from several universities across America and Europe, including John Hopkins, Dartmouth, Oxford, and the Angelicum in Rome.

But what happens when he wants is away from the public and the press? Not surprisingly, he loves to listen to gospel music, with a strong inclination towards hymns. His love for this genre of music is in fact so strong that he wrote an entire book about it, “The Stories of Hymns.” Throughout this book, he highlights and expounds on some of the greatest hymns written through the Christianity timeline, leading right up to the twentieth century. So, who are some of his favorite composers and artists?

  1. Carlo Gesualdo

Carlo was the Prince of Venosa, and his legacy was highly expressive madrigals and sacred music that uses chromatic language. Other than his extraordinary music, Carlo Gesualdo is known for the gruesome murder of his wife and her lover.

After his father died, he grew his estate into a center for music-making, even though it was for him alone. His vast fortune allowed him to hire instrumentalists and singers for personal entertainment.

Even now, Carlo’s music remains among the most expressive and experimental in the Renaissance. However, there is no doubt that he is the wildest chromatic.

2. George Frideric Handel

This German-born composer is famous for his oratorios, operas, concerti Grossi, anthems, and concertos. Handel trained in Halle and went to practice as a composer in Italy and Hamburg before permanently relocating to London.
Messiah was a great success, even though it was the last Italian opera he composed. Some of his most popular work includes Music for the Royal Fireworks and Water Music. Over three decades, Handel composed well over forty opera series. Since the 60s, there has been increasing interest in his work, and his influence on classical era composers cannot be ignored.
3. Gustav Mahler

This Austro-Bohemian composer is recognized as one of the best of his generation. As a composer, his work was the bridge between 19th-century Austro-German and the modernism of the 20th century. Throughout his career, his status as a conductor remained impeccable, but his music was only widely recognized after a considerable time frame of neglect.

  1. Edward Elgar

Edward’s father was a piano tuner who was also a decent violin player, and his son followed in his footsteps. During the 1890s, Edward’s reputation as a composer was growing fast, with successful works such as the English Midlands, King Olaf, and the Black Knight.
His significant breakthrough came with the production of the Enigma Variations. This is a musical sketch of his friend, August Jaeger. The solemnity of this variation has made it a set piece for thousands of commemorations and memorial services. There is also a choral setting that uses text from the Requiem Mass, so it’s not hard to see why …read more

Source:: Social Media Explorer

      

5 Inspiring Reasons For B2B Marketing Optimism in 2021

Home » Archive by Category "Digital Marketing"

By Lane Ellis

Happy business woman smiling image.

Happy business woman smiling image.

How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength?

As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year can look especially to the five reasons we’ve gathered here for being optimistic about the many positive opportunities and experiences that 2021 holds in store.

Let’s jump right in and take a look at five inspiring reasons for B2B marketing optimism in 2021 and beyond.

1 — We’re More United As Teams & As Communities

Despite the difficult pandemic challenges of 2020 that have continued into 2021, B2B marketers have gained a newfound understanding of the power of successful teamwork, even as remote work has typically meant less physically time together.

Online collaboration systems are undoubtedly flourishing as never before, as teams meet and share in fascinating and sometimes unanticipated new ways using Zoom, Slack, monday.com* and so many other powerful tools for digital integration.

Teams that haven’t been used to working together remotely have gained not only new technology skills, but a new sense of understanding and appreciation for work associates and the challenges we all face — issues that were largely unseen in professional life during pre-pandemic times.

[bctt tweet=”“Teams that haven’t been used to working together remotely have gained not only new technology skills, but a new sense of understanding and appreciation for work associates and the challenges we all face.” — Lane R. Ellis @lanerellis” username=”toprank”]

2 — We’re Poised To Unleash Tremendous New Energy

Be ready to tap into the pure and boundless energy that are likely to overflow when our professional and personal lives are safely able to return to not quite what they were, but as close as we can come.

The day World War II ended saw great global celebrations and relief, and while the pandemic recovery won’t likely be such an overnight occurrence, when we collectively switch to lives more closely resembling those we had before the global health crisis, each of us will be able to harness tremendous new energy, which can’t help but inspire our marketing efforts and lives in new and exciting ways.

When this post-pandemic energy is released into the B2B marketing world, the floodgates of creativity are likely to open and drive increased focus on campaigns that connect brand and customer in deeper and more meaningful ways.

[bctt tweet=”“When post-pandemic energy is released into the B2B marketing world, the floodgates of creativity are likely to open and drive increased focus on campaigns that connect brand and customer in deeper and more meaningful ways.” @lanerellis” username=”toprank”]

3 — Our Gratitude Will Create Great Marketing That Makes a Difference

Living for over a year under trying circumstances has helped us to be thankful for our little victories, and to appreciate a new sense of gratitude brought on by some of those small aspects of our lives that have turned out to …read more

Source:: Top Rank Blog

      

‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America

Home » Archive by Category "Digital Marketing"

By Seb Joseph

Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to pause, tweak or block ads from appearing against problematic content should things go sideways. While some marketers will stick to blunt tactics like blocking ads from news sites entirely, many are turning to more nuanced strategies that also ensure their dollars support quality journalism. Desperate times call for accurate measures.

Of course, there will always be those marketers whose first response in any crisis is to steer ads clear of news — media owners be damned. It happened when rioters stormed the Capitol building in Washington D.C. earlier this month. But often, those were short, precautionary pauses and the ads were back on the same sites within 48 hours. Brand suitability strategies are showing signs of strain, but not panic.

“Ahead of the inauguration, we’re advising clients not to rely on keyword lists and instead take a more considered approach to where they invest in media to protect their brands,” said Joshua Lowcock, global brand safety officer at Universal McCann.

Emphasis on “considered.” Keyword blocklists are increasingly part of rather than the crux of brand suitability strategies.

In fact, Universal McCann execs are telling clients to run rather than block as many ads as necessary around the inauguration so long as they buy ads from either lists of approved sites and words or private marketplaces of premium inventory. Before those ads are bought, they’re mapped against a calendar of all the events related to last year’s presidential election, from the day the ballots were confirmed to the middle of next month. The message is clear: prepare for the unexpected.

Other agencies are sending similar messages, including Dentsu, Havas and GroupM, by encouraging clients to be proactive, not reactive, to unsuitable content in and around the inauguration.

“Brand safety technology helps but there’s a more nuanced issue around suitability at play here that just having an exclusion list won’t address,” said Michael Law, president of Dentsu International’s Amplifi. “We’re talking to our clients about the context of their ads as much as we do those brand safety mechanisms.”

Behind the scenes, these discussions are forcing advertisers to think long and hard about whether cheap ads matter more than being responsible.

“There was a concern that being stricter about where ads run could throttle reach and subsequently increase the cost of media whereas now we’re having conversations on why protecting people and doing the right thing matters,” said Lowcock. “Clients are starting to think about media responsibility in the same way they do corporate social responsibility.”

A year ago things were very different.

When the first wave of the coronavirus was at its peak, keyword blocking was widely used by marketers to avoid swathes of subsequent negative news. The downsides of relaxing that stance were too steep for those marketers at the time.

But the more those marketers used keyword and contextual targeting to keep their ads safe, the more suspicious they became. After all, marketers are still finding their ads on …read more

Source:: Digiday

      

‘Pay constant attention to levels of fatigue’: Bosses work to combat continued morale-drop

Home » Archive by Category "Digital Marketing"

By Jessica Davies

The holiday season is over. The weather is dreadful. Spring won’t be here for weeks.

January is typically the cruelest month. This year, the month has been harder than usual, courtesy of a seemingly inexhaustible pandemic and political unrest in the U.S. in the run-up to Inauguration Day.

Boosting morale among staff is more critical than ever for employers, many of whom are aiming to pivot back to growth following a year of stalled business and cost containment.

To promote the wellness of its employees, New York-based digital marketing firm January Digital launched a program called Well Works, which includes unlimited online therapy sessions alongside an annual stipend to cover individual mental, physical, emotional and spiritual support. The program also features generous parental leave and return-to-work policies; monthly events that provide wellness education and prioritize personal growth, incorporating topics like nutrition and stress management as well as free healthcare coverage, including dental and vision.

It is just one way that companies are working to boost the spirits, morale and productivity of homebound, stressed out employees, many of whom are also feeling burned out from the effects of a year-long pandemic that’s upended their work and personal lives.

“In an industry that has traditionally considered providing free snacks and ping-pong tables to employees as benefits, we saw an opportunity to do more and be better,” said Megan Jones, VP of marketing and a partner at January Digital, a company name inspired by the idea of a fresh start and anything being possible, and with clients including Peapod and The Honest Company.

Another shop’s entire business is shaped by the acknowledgement that everybody suffers from the winter blues and may not be at the top of their game.

“We have a strict no-stress policy for months like these,” said Aaron Haynes, CEO of Seattle-based Loganix, which specializes in SEO marketing. “Everyone is obliged to take it slow and easy to keep the spirits high and work clean. We try not to work too hard and instead focus on planning, strategizing and talking things over for future work. Once the team is warmed up, we start the year strong and maintain that performance throughout the year.”

The digital agency McKinney in Durham, North Carolina, which has done work for Little Caesars and Samsung, has an employee experience team that provides care packages, organizes weekly virtual events and has brought two social workers on board to ensure mental health is prioritized. Every week, it hosts an all-company meeting for business updates as well as employee recognition and open dialogue around the events of the day. “By focusing on employee experience, we stayed motivated and energized,” said CEO Joe Maglio. That led to organic growth and seven account wins this past year, including four in the fourth quarter.

Some leaders have had to focus on keeping up employee morale even as they faced unique disruptions. Take the Los Angeles-based market research firm DISQO, which had to deal not only with the pandemic but a war in Armenia, where its tech division is headquartered. …read more

Source:: Digiday

      

15 Ways to Use Voice Tweets

Home » Archive by Category "Digital Marketing"

By Neil Patel

15 Ways to Use Voice Tweets

With roughly 350,000 new tweets appearing on the platform every minute, building engagement via Twitter can feel like an uphill struggle.

To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile.

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage.

What Is a Voice Tweet?

Voice Tweets allow you to record your voice as an audio clip and send it in a tweet. Here’s a rundown of how it works.

  • You can record up to 140 seconds of audio.
  • If you need longer, that’s OK. Keep talking, and a new voice tweet starts recording automatically.
  • Click or tap the “done” button to finish recording.
  • Send your voice tweet(s) from the composer screen, just like you’d send out regular tweets.
  • Twitter uses your current profile picture as the placeholder image for the audio. Users click on this image to hear the audio attachment.
Voice Tweets - Twitter Marketing Voice SEO

Users can then listen to what you’ve got to say and engage in their preferred way, whether it’s typing out a reply, sharing your message, or clicking through to your website. Think of voice tweets as your opportunity to stand up and make sure you’re heard among a sea of 280-character tweets.

There’s one thing to bear in mind before you start voice tweeting, though. The picture attached to a voice tweet won’t change, even if you later change your profile picture.

Ensure you’re happy with your photo before you start voice tweeting. This keeps your messaging consistent and makes it easier for users to find you again in the future.

Can Everyone Use Voice Tweets?

Not yet, no. It’s only available through the OS app for Twitter, but if you’re running Android or desktop Twitter, don’t worry. Voice tweets are coming your way.

Can Everyone Use Voice Tweets
  • You can’t quote or reply to tweets using voice yet. It’s only available for original tweets.
  • If you have a lot to say, you’ll need more than one thread. Threads are limited to 25 voice tweets.
  • Need more space than 25 tweets? You might be better off making a short YouTube video and linking to it through a tweet.

Voice tweet transcripts aren’t available yet, either, but Twitter plans on rolling out this feature to ensure more people can enjoy voice tweets going forward.

Can you use voice tweets for DMs? Not right now, though if voice tweets prove popular, we can probably expect a rollout in the future.

15 Ways to Use Voice Tweets

Ready to use voice tweets but not sure how to get started? Here are 15 ways you can use the Twitter voice feature and tips for creating effective …read more

Source:: Kiss Metrics Blog

      

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