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Best Video Conferencing Software

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By Neil Patel

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Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate.

But not all video conferencing software is the same.

The tools you use to video chat with your friends and family across the across aren’t necessarily the best business communication options.

Which video conferencing software is the best for you? I’ll break down my top picks in greater detail below.

The Top 6 Options For Video Conferencing Software

  1. BlueJeans
  2. Cisco Webex
  3. Lifesize
  4. Whereby
  5. RingCentral
  6. GlobalMeet by PGI

How to Choose the Best Video Conferencing For You

As you’re shopping around and evaluating different options, there are certain criteria that must be taken into consideration. Keep these factors in mind to ease the buying process and narrow down the best video conferencing software for your business.

Call Size

The first thing you need to consider is the call restriction limitations. How many people can be part of the video conference?

Entry-level plans might restrict you to 25 or 50 callers while the highest tiers can be 10,000+.

If you’re running a small business or just need to occasionally meet with a small team, you probably won’t run into problems with restrictions. But for those of you who plan to give presentations to your entire enterprise-size organization, a large call size capability will be a top priority.

Simultaneous Video Streams

Even if you get a plan with a large call size, it doesn’t mean that everyone on the call will be able to stream their webcam simultaneously.

Let’s say you have 500 people attending a video conference; there won’t be 500 videos on the screen. You might be limited to just 10 or 20 streamers. The rest will be view-only.

Video Quality

There’s nothing worse than being on a video conference with a poor stream. It can really distract from the purpose of the conference. Everyone is worried about disconnecting and then reconnecting, hoping that fixes the issue, which wastes valuable time.

Each participant’s individual Internet connection will obviously impact the quality as well. However, some software is definitely better than others in this category.

The best way to determine the video quality of the software is by experimenting with free trials and reading reviews from current customers.

Team Collaboration Features

If you’re using video conferencing software for work, it’s useful to have an all-in-one collaboration solution.

I tend to look for features like file sharing, cloud storage, screen sharing, presentation mode, and integrated live chat. You should also look for features that integrate with tools you’re already using for CRM, site analytics, or whatever else your team is working on.

Now everyone can collaborate from a single platform, instead of bouncing back and forth between different software while on a video conference call.

Industry and Specific Use Cases

What exactly do you need video conferencing software for?

There are plenty …read more

Source:: Kiss Metrics Blog

      

The 8 Best Social Media Marketing Companies of 2020

Home » Archive by Category "Digital Marketing"

By Neil Patel

Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives.

What this means is, if you want to reach your target audience, social media is the place to do so.

Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.

To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives.

So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals:

The 8 Top Social Media Companies in the World

#1 Neil Patel Digital — Best For Paid Social

At Neil Patel Digital, we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. And we know what works thanks to our decades of experience in the marketing trenches.

That’s why we specialize in creating epic paid social campaigns. We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact.

We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Here are some of our favorite clients:

Not too shabby, eh?

Of course, we’re going to brush our shoulders off and say we’re amazing. But we’re not the only ones who think so. The folks at Talk Business say,

“Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy.

You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. This exemplary team loves the process as much as it enjoys seeing the results.”

Learn how you can get results from your paid social campaigns at Neil Patel Digital.

#2 Viral Nation — Best For Influencer Marketing

Viral Nation is the world’s number one specialist influencer marketing agency. They create ROI-driven, viral campaigns across a number of categories, such as gaming and e-commerce, and all social platforms including Instagram, Twitch and TikTok.

Viral Nation also has its own talent agency, meaning they’re able to source all manner of influencers from brand ambassadors and nano-influencers all the way up to celebrities.

They’ve worked with major brands, such as Victoria’s Secret, Aston Martin, Baidu and Match.com. And Match describes their work together as “creatively inspiring and effective.”

But, it’s not just the big brands that think they’re great. Viral Nation has an average 4.8-star rating.

Influencer marketing is still enormous these days. If you want to get in on the action, check out Viral Nation.

#3 Pan Up Productions — Best For Social Video

Pan Up …read more

Source:: Kiss Metrics Blog

      

Internet marketing trends worth taking note of

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By David van der Ende

Internet marketing trends are changing as fast as technology is adapting and evolving to customers needs. We venture to name some of the most noteworthy trends that reflect the advances that have been made in technology today.

Faster Web Hosting

Web hosting of some kind is required for your website. Web hosting is simply a folder on a server that stores your website files. Having a webhost that can provide fast load time is imperative to have a highly effective website that can offer users an optimal experience and minimise bounce rate.

These website platforms are hosting your site for you. The quality of your web hosting is important especially if you have a lot of traffic going to your website. When choosing a suitable web host you should take into consideration the bandwidth, RAM and hard drive your site will need, especially if it’s a high traffic site you will need more of these resources.

Your webhost will offer performance enhancements that will ultimately increase the loading speed of your website. Such enhancements are a CDN (Content Delivery Network) that should be properly configured – this feature basically minimizes the distance between the server and the user and thus minimizes delays in page loading time.

Google prefers pages that load faster so making sure that your web pages are loading fast enough is key to ranking higher in the search results.Overall faster web hosting offers users a better experience increasing their engagement and taking your business one step closer to making that coveted sale.

Facebook Shops

Facebook and Instagram shopping platforms are quickly transforming the way we buy things online. Keeping users on the social media platforms that take up the majority of their time on the Internet thus creating a seamless transition from browsing with a sense of apathy to taking action and actually buying what is already present in their feeds.

Facebook Shops is integrated onto the facebook platform and is a new e-commerce platform in collaboration with Shopify. Your shopify business can be automatically integrated with facebook and you can sell directly onto the facebook platform. This new platform is customizable, and customers can shop on the platform without being redirected anywhere else. You can create a store directly from facebook basically.

There are also some extra features available if you have a clothing store such as Augmented Reality where you can try on whatever item of clothing or jewellery or other accessories you are looking to buy, you can also send messages and ask for support. The platform also allows you to track deliveries through whatsapp, fb messenger or instagram direct messaging (if you are using the respective Instagram shop) and all of this is available through native integration meaning you don’t need to buy any additional plugins.

Content Marketing

Content marketing is probably the most prominent digital marketing tool to help your website or blog rank organically on search engines. Content marketing is used …read more

Source:: Social Media Explorer

      

‘Taking a bite’: Major political and news headlines are sucking up all the oxygen on Facebook

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By Max Willens

In the home stretch of any presidential election season, it sometimes seems like there is no time or space to discuss other stories. Throw in a lingering pandemic, a resurgent uproar over racial injustice and burning reminders of climate change, and some publishers are feeling crowded out on Facebook.

Over the past few months, an abundance news and political content — and political ads — has cut into the referral traffic for some publishers, particularly those focused on lifestyle and entertainment content. Clark Benson, the CEO of Ranker, said that Facebook referral traffic to his entertainment and pop culture sites Ranker and Watchworthy, which is delivered across 30 different pages with close to 48 million Facebook fans, has been down about 12% since July, with the drop much more pronounced among Ranker’s U.S. pages than its international ones.

Melissa Chowning, the founder of audience development consultancy Twenty First Digital, said referral traffic from Facebook was down for 16 of her firm’s 18 clients, which range from Foreign Affairs to Philadelphia Magazine, by an average of 39% from late June to late September. 

“The election campaigns are really just taking a bite,” Chowning said, adding that publishers with large audiences in swing states have been especially vulnerable.

In a year when coronavirus has battered most publishers’ businesses, the drop was even more unwelcome for another reason: It has forced some publishers to spend more money to distribute their content using ads, right at a moment when political advertising dollars are pouring into Facebook: Close to $952 million is expected to be spent on political ads on platforms this election season, according to Kantar.

“I have some clients who have audience minimums they have to hit every month,” said Chowning. “I’ve told them they’re just going to have to spend a little more in this area.”

Politics content has historically dominated Facebook from a referral traffic standpoint. According to the analytics service Parsely, the only time that content classified as Law, Government and Politics did not drive the greatest share of referral traffic was earlier this spring, when news about the spreading coronavirus captivated the entire country, Parsely data insights lead Kelsey Arendt said.

Over the summer, Law, Government and Politics referral traffic dominated again, rising as high as 29% of referral traffic in some weeks, Arendt said. Lately it has begun to come down. In the past two weeks, that category accounted for 23% of referral traffic on Facebook. News rose to second place, accounting for 9%, Arendt said.

The top ten content categories on Facebook only account for about 60% of the referral traffic Facebook sends to publishers, with the remaining 40% spread out across more than 300 different content categories, each of which account for under 1% of the platform’s referral traffic, according to Parsely analysis.

That means surges in top categories can sometimes crowd out those smaller categories, especially those that target audiences in swing states But with so many different things influencing what appears in Facebook’s newsfeed, some publishers have …read more

Source:: Digiday

      

Food52 jumps further on the streaming bandwagon with its new OTT app

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By Kayleigh Barber

On Wednesday, Food52 will launch its own OTT app, two years after the food publisher first entered the streaming space.

Food52’s first OTT channel premiered as part of streaming service Xumo’s platform in November 2018 and has since averaged 1.9 million views and more than 56,000 hours watched per month. Revenue from advertising on Xumo has increased by 341% since the channel’s launch, according to a company spokesperson.

A year ago, a majority stake of Food52 was sold to venture firm The Chernin Group for $83 million.

But CEO Amanda Hesser and her team sees a larger opportunity to not only increase revenue earned from advertisers on the streaming channel, but to also build out devoted audiences with the OTT platform, despite not having any current plans to tie a subscription model to the app.

The new app will be available on the major streaming services including Roku, Apple TV, Amazon Fire and Android TV.

The company has seen revenue increase by 87% year over year from August 2019 to August 2020, though the company would not disclose its current earnings. Food52 gets north of 80% of its revenue from its e-commerce business, according to the company spokesperson, which has expanded into a marketplace of kitchen and home goods including its own line of products.

The other 20% of the company’s revenue comes from advertising. Revenue from video advertising has increased 150% year to date, while the company’s overall number of brand partnerships have increased by 82% year over year. Behr, The Balvenie and Visit Britain are three of the largest advertisers on Food52’s video franchises, with The Balvenie being the largest advertiser on OTT in 2019.

Planet Oat, a dairy-alternative company, is the launch partner for the new OTT app, which was a deal in the high six-figure range, according to Matt Greenberg, svp of brand partnerships at Food52. He would not disclose hard revenue figures.

As part of that deal, Planet Oat will have its ingredients featured in recipes in several different shows, as well as have its traditional ads in the commercial breaks.

“We don’t think of brand partnerships in silos,” said Greenberg, but “video is something that we know is at top of mind for advertisers.” Therefore, he added, the OTT expansion is part of a larger video strategy for offering more long-form video content that gives the company’s advertisers more options in that category.

A strong appeal of expanding into the OTT space at this moment, according to Paul Canetti, CEO of MAZ Systems, a company that develops OTT platforms for publishers, is that while ad rates are dropping on the internet, OTT CPMS are holding strong in the range of $40 to $60.

“There is also a dream for a [smaller], more dedicated audience, but each person ends up being worth a lot,” said Canetti.

As for next year, Greenberg said his team is planning for the OTT business to grow organically by 150% year over year and to have 10 brand partners working …read more

Source:: Digiday

      

‘All taking a chance on each other’: Jasper Wang on Defector Media’s collective ownership structure

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By Pierre Bienaimé

Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify

In recent years, unionizing newsrooms has given journalism-focused media companies a bit more say over how their workplaces are run. But Defector Media is something else entirely.

The group of 18 former Deadspin employees — who quit the company after a bitter clash with management last year — have launched the company with a much more collective ownership structure. Like its predecessor, Defector Media focuses on sports and culture.

With a two thirds majority, they have the power to vote out the site’s editor-in-chief — or this week’s guest on the Digiday Podcast, Defector’s vp of revenue and operations, Jasper Wang.

“Is it a little bit more stressful? Sure. But they’re all taking a chance on each other, and they’re taking a chance on me. So I gotta bet on myself, too,” Wang said on the podcast.

“I think probably more executives should feel on their toes and beholden to the experiences that their employees are having.”

For now, employees and shareholders are one and the same. Anyone who joins the company will have the same voting rights.

Defector also provides full transparency on how much everyone is making, which “has driven some awkward conversations. But you’re just getting that out at the beginning rather than along the way,” Wang said.

Beyond its unique housekeeping model, the site is betting on subscriptions. Defector, which launched just this month, had a “dare to dream” target of 30,000 paying members by the end of the year, Wang said, for which they’re ahead of schedule.

Part of Wang’s calculus is that Deadspin’s brand resided not just in the Gawker umbrella that owned it, but in the names of its writers, most of whom are now at Defector.

By the same token that Substack is proving highly remunerative for certain journalists on staff and the Deadspin pedigree should attract subscribers who miss the old site’s irreverence and coverage of both sports and politics.

“It was clear that the dedicated following would be there,” Wang said.

Here are highlights from the conversation, which have been lightly edited for clarity.

A four-part set of insights

“One is, we reject the idea that the media property brand is all that matters. The byline matters, the collective group of writers — that matters. People will follow the writers. We see that in the way Substack is gaining success as well. [Second], there was a clear need in the marketplace. There’s pretty little by way of accountability journalism in the sports space right now. ESPN The Magazine is gone, Sports Illustrated is pretty different. So there’s a gap in the sports coverage that’s antagonistic, almost, to power and authority. Third, I think media consumers are just more and more comfortable with paying for content. This is a trend that gets talked about on your podcast, the speed at which subscriptions have grown especially over the last six months with the pandemic.

And finally, like a lot of industries, the technology and surrounding ecosystem make it theoretically easier …read more

Source:: Digiday

      

My 8 Best Local SEO Tips for the 2020 Holidays

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By MiriamEllis

Posted by MiriamEllis



Image credit: DoSchu

“No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home.

Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge, which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.

While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. Denmark buys more candles than any other nation, and across Scandinavia, fondness for flowers, warming foods, cozy drinks, and time with loved ones characterizes the work of weaving a gentle web of happiness into even the darkest of winters.

Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. I hope these eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year.

1) Survey customers now and provide what they want

Reasonably-priced survey software is worth every penny in 2020. For as little as $20/month, your local business can understand exactly how much your customers’ needs have changed this past year by surveying:

  • Which products locals are having trouble locating
  • Which products/services they most want for the holidays
  • Which method of shopping/delivery would be most convenient for them
  • Which hours of operation would be most helpful
  • Which safety measures are must-haves for them to transact with a business
  • Which payment methods are current top choices

Doubtless, you can think of many questions like these to help you glean the most possible insight into local needs. Poll your customer email/text database and keep your surveys on the short side to avoid abandonment.

Don’t have the necessary tools to poll people at-the-ready? Check out Zapier’s roundup of the 10 Best Online Survey Apps in 2020 and craft a concise survey geared to deliver insights into customers’ wishes.

2) Put your company’s whole heart into affinity

If I could gift every local business owner with a mantra to carry them through not just the 2020 holiday shopping season, but into 2021, it would be this:

It’s not enough to have customers discover my brand — I need them to like my brand.

Chances are, you can call to mind some brands of which you’re highly aware but would never shop with because they don’t meet your personal or business standards in some way. You’ve discovered these brands, but you don’t …read more

Source:: Moz Blog

      

The 3 Best Analytics Companies of 2020

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By Neil Patel

You likely already know how important creativity is when it comes to digital marketing.

However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online.

Another significant factor that will amplify your marketing efforts is the collection and leveraging of data.

In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering.

Before you make this important decision, equip yourself with the information we’ve outlined in this article so that you can make the best choice for your needs.

The 6 Characteristics That Make a Great Analytics Company

When choosing the right analytics company to work with, there are certain characteristics you need to take into consideration.

Not all agencies are built the same. It is safe to assume that most companies put their best foot forward for their clients, but there will always be variance in terms of what results you will get from each one.

Consider the following factors.

They offer a full suite of marketing services

You may already have your marketing strategy under control and may only need help to understand and leverage your data.

But how can a company help you leverage your data if they have no experience in what the data should be used for?

The point of data and analytics is to improve your decision making and inform your strategy. So, if you’re working with an agency to help you do so, they need to have some actual marketing chops.

Make sure that the agency you want to work with offers other services besides analytics. This is a good indicator that the insights they produce from your data will actually mean something.

They have a strong technology stack

It goes without saying, but if a company is promising to help you leverage data (technology), they will likely have the technology to do so.

At the very minimum, your analytics partner should have their own proprietary platform that will be used as the central point for your data.

But in the best case, the partners will leverage more advanced technologies, such as machine learning, that can help make better sense of the vast amount of data that you will have.

You will find that the best insights from your data come after the raw data is analyzed by a machine, and then made sense of by a human.

The quality of that initial analysis, however, will depend on the quality of the technology that your agency partner has built.

They have an all-star team

Making sense of your marketing data is no easy task. It requires breadth and …read more

Source:: Kiss Metrics Blog

      

How to Make an Instagram Post Template for Your Business or Brand

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By AJ Beltis

instagram post templates

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it’s critical you take the time to create well-designed and thoughtful Instagram posts to stand out.

You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term.

However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack. Plus, Instagram’s algorithm favors brands that post at least once a day — that time commitment could be adding to your stress.

If that’s the case, you’re in luck — there are ways you can create pre-made Instagram post templates, so you’ve got a stash ready-to-go. Plus, by ensuring you use the same templates for different posts, you’ll have an easier time creating a cohesive and aesthetically-pleasing feed.

1. Use Instagram Post Templates

Let’s face it — you don’t always have the time, resources, or personnel to design noteworthy Instagram posts. That’s why we recommend using Instagram Post Templates for Business which you can build from and customize.

Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.

Featured Resource: 16 Free Instagram Post Templates for Business

Need templates to get started? Download HubSpot’s free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any and all parts of the template – the image, the copy, and the design elements – to ensure you’re publishing posts to grow and engage your follower base.

2. Choose Your Post Format

While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn’t underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.

In fact, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it warrants publication as a story or as a traditional post.

3. Choose an Image

Maybe you’ve decided your post doesn’t need a photograph and that text overlay on a solid-color background will work for you. If that’s the case, hop over to the next step.

If you’ve decided you do want to use a photograph – particularly if you want one as the background for text overlay – you’ve got a few options.

  • Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
  • Use a photo from your company’s files. This works well if you need to utilize team photos or product photography, which may be better quality.
  • Use a stock photo that pertains to your business (just make …read more

    Source:: HubSpot Blog

          

How to Choose The Right Digital Strategy Agency

Home » Archive by Category "Digital Marketing"

By Neil Patel

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare.

That’s no longer the case.

Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. The market is moving at an accelerated pace; many businesses find they’re unable to keep up. If you can’t keep up, does that mean you’ll be left behind?

Not if you have the right digital strategy agency.

With the right agency, you’ll be able to adapt to rapidly changing circumstances and events. Here are some steps you can take to find and vet the right agency.

Know your goals and desired outcomes

Identifying your digital strategy is the key to long-term growth.

Your digital strategy is about setting goals and objectives. It’s a high-level overview that defines where you are now, outlines where you’d like to go (as an organization), and how you’ll get there. It’s a long(er) term plan that sets a course or destination for you to follow before starting your journey.

You’re going to need a list of:

  • Goals, KPIs, and objectives: For example, you could focus your attention on generating a specific number of leads, customers, or revenue. You’re running a SaaS business, focus your attention on reducing churn and increasing MRR.
  • Target audience members: It would be best if you had a clear idea of the specific customer segments you’re looking to target. Your agency should help you with the demographics, psychographics, and ethnographics if you need help clarifying your audience.
  • Customer hangouts: You’ll want to identify your customer hangouts and the places online where your customers spend their time. This will help you identify potential partners, advertising opportunities, and strategic alliances you can use to grow.
  • Obstacles and challenges: You’ll want to outline the list of barriers and challenges that may prevent you from achieving the goals and objectives you’ve listed above.
  • Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. This reduces direct competition, making it easier for you to attract customers based on your strengths and the areas you perform best.
  • Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. Your agency should be able to provide you with options to address each of these, so you’re able to outperform your competitors.

If you have clear answers to these questions, it’s easier for your agency to supply you with the strategy you need to be effective.

3 Characteristics That Make a Great Agency

Great agencies have a few characteristics in common. They’re able to focus their attention on the details that matter to your company and your customers.

1. They ask probing questions

Your agency can’t create the right digital strategy for your company if they don’t have the answers they need. A great agency asks probing questions that may …read more

Source:: Kiss Metrics Blog

      

How A&E Networks is building a portfolio of free 24/7 streaming channels

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By Tim Peterson

At the same time as free, ad-supported streaming TV has become the gateway to connected TV for mid-sized publishers, these 24/7 streaming-only channels are emerging as the path to standalone streaming businesses for TV networks.

Within the past year, A&E Networks has built up a portfolio of FAST channels that are untethered from its traditional linear TV business. These channels not only allow the cable TV conglomerate to reap new revenue from its library of owned programming, but also they provide an opportunity to expand its audience and advertising beyond the people who pay to watch its linear networks.

“Our understanding in talking with our partners is many of these [FAST] platforms service customers [of whom] 30% to 40% are not part of the pay-TV ecosystem. So in that sense, we are serving customers who are no longer part of the pay-TV bundle and extending our programming to people we wouldn’t be able to reach through linear,” said Mark Garner, evp of content licensing and business development at A&E Networks.

On Sept. 28, the cable-TV conglomerate will debut its third FAST channel. Called Skills & Thrills, the adventure-oriented channel is rolling out first on Roku’s The Roku Channel. A&E Networks — which uses streaming technology provider Wurl to distribute its channels — introduced its first FAST channel, Lively Place, in October 2019, followed by the launch of a second channel, Crime 360, in February, both of which are available on The Roku Channel among other platforms.

Like A&E Networks’ other FAST channels, Skills & Thrills will feature past episodes of shows that had aired on its linear TV channels, such as “Ice Road Truckers” and “Top Gear.” Pay-TV distribution deals bar networks like A&E Networks from taking programming currently airing on their linear networks and making that programming available on their FAST channels. The company has yet to invest in producing original shows for the FAST channels, in part, because its legacy shows may be new to people tuning into the FAST channels but also because “the economics need to make sense,” Garner said.

The FAST channels allow A&E Networks to be more flexible with its programming schedules compared to its linear TV channels. For example, it doesn’t need to adhere to the traditional scheduling clock that sets programs to start on the hour or half-hour. As a result, between the long-form TV episodes, it is able to intersperse short-form videos that it otherwise distributes on platforms like Facebook and YouTube. On the whole, A&E Networks schedules its channels into six-hour programming blocks that repeat four times per day and change each day.

Media companies make money from their FAST channels through advertising. Generally, companies can receive a share of the revenue from ads sold by the platforms, or they can split their channels’ inventory with the platforms, with each side selling their share and keeping the full resulting revenue. A&E Networks’ revenue arrangements with the platforms span both models, Garner said.

A&E Networks’ sells its FAST channels’ ad inventory programmatically. The …read more

Source:: Digiday

      

How to Boost Your SEO on DuckDuckGo

Home » Archive by Category "Digital Marketing"

By Neil Patel

duckduckgo search engine SEO

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind.

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year.

Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

“But,” you think, “isn’t SEO the same no matter what search engine you’re dealing with?”

Not quite.

Here’s why alternative search engines like DuckDuckGo are worth your time, and what to do if you want to rank outside of Google.

Are Alternative Search Engines like DuckDuckGo Worth the Effort?

Yes, Google is the most significant player when it comes to search engines. According to Statista, Google has a whopping 86% of the search engine market share.

But why trust only one platform when it comes to your business?

When you’re dependent on just one platform, you risk isolating some of your audience. That could put your entire business at risk.

Let’s say you’ve built your entire SEO strategy on Google and Google alone. What happens if a tiny change in the algorithm (which happens all the time) moves your site down in the rankings?

Your business could be in jeopardy.

But if you’ve optimized your site for alternative search engines, you’re in much better shape.

I’ve talked at length about different ways to drive web traffic that don’t focus on search engines, and I’d recommend them wholeheartedly when it comes to your strategy.

But there are also a few ways to adjust your SEO strategy to rank well in the DuckDuckGo search engine.

What is the DuckDuckGo Search Engine?

In a digital world where your searches often play directly into your targeted ads, it’s no surprise people are starting to realize how much their search history affects their privacy.

DuckDuckGo is a privacy-focused search engine that doesn’t track you, integrate with your social media, store your information, or use your search history to target you with ads.

duckduckgo-homepage

Essentially, the technology behind DuckDuckGo delivers search results while blocking the trackers other search engines (like Google) use.

You can install an extension on your browser (even Chrome), search directly from the DuckDuckGo website, or use their privacy browser app search without being tracked.

As their privacy policy will tell you, DuckDuckGo never stores personal information. Instead of gathering data to inform purchases, it’s all about a simple search experience.

DuckDuckGo also aims to get you out of so-called filter bubbles, which can tailor your web search experience based on things like personal preferences and political leanings.

Who Uses DuckDuckGo?

Since DuckDuckGo doesn’t track or gather information about users, it’s tough to find data about who, exactly, uses the search engine.

In general, DuckDuckGo users are security conscious and interested …read more

Source:: Kiss Metrics Blog

      

A Quick Guide To IP Warming To Ensure Better Email Deliverability

Home » Archive by Category "Digital Marketing"

By Anthony Piwarun

IP warming is a prerequisite to sending out bulk emails, and missing on it during the initial days can sabotage your email marketing campaigns. Adding a new IP address to your account should always be followed up by an IP warm-up. In simple words, IP warming or warm-up is the process of systematically increasing the number of emails sent from your new IP address with time and gradually establishing a sender reputation. In this article, we will have a quick look at the need and methods of IP warming along with tips on warming up your IP address for better deliverability.

The Need Of IP Warming

If you have not sent any mail for 30 consecutive days or adding a new dedicated IP address, you will need to familiarize yourself with the ISPs (Inbox Service Providers) so that you don’t end up in the spam folders. You can also take help of email developers if you are not familiar with these technicalities. ISPs are vigilant when it comes to targeting unknown senders shooting bulk emails as a form of cold calling. To get accepted by ISPs, you need to develop a concrete sender reputation to minimize the deliverability issues. Mailbox providers recognize you based on their previous interactions with you, which happens to be your IP. Healthy email marketing metrics mean that you are trustworthy and inbox providers can trust you with their clients.

Wait no more, here’s the quick guide on IP warming:

Methods To Warm Up Your IP Address

There are two ways to warm up your dedicated IP address, and you can apply these methods regardless of whether you have a completely new IP address or adding a new one. In this section, we will have a look at both methods.

Manual IP Warm-Up

Going by the manual method, you will have to send emails in small batches and constantly increase sending frequency over predefined time intervals. While there is no fixed rule, it is advisable to double the number of emails sent with each new batch. This is a tedious method, and it isn’t very popular in the industry.

API-Based IP Warming Automation

API-based automation tools use an existing IP address and couple it with the new one to send out scheduled emails. Automation smartly uses the warm and cold IPs for sending out emails. It also manages the batch size with respect to the schedule and redistributes the emails in case of limit expiration. Automated throttling gives you complete control over the hourly limits and builds a predictable pattern for the mailbox providers to familiarise your IP.

Step By Step Instructions For IP Warming

  • Create a hygienic email list that keeps the most engaged recipients at the top priority.
  • Set up PTR records in your reverse DNS, register your IP address with DKIM, DMARC, and SPF for authentication. Also, register for complaints with all ISPs.
  • Place a “click to unsubscribe” link in all your HTML email templates.
  • Register yourself on the Return Path platform …read more

    Source:: Social Media Explorer

          

Inside Influence: Rani Mani from Adobe on the B2B Influencer Marketing Advantage

Home » Archive by Category "Digital Marketing"

By Lee Odden

customer experience management

Inside Influence Rani Mani

On the heels of the release of the 2020 State of B2B Influencer Marketing Report and the announcement that several of our clients (LinkedIn and Alcatel Lucent Enterprise) have won awards for B2B influencer marketing campaigns, I am very happy to share the launch of a new video interview series: Inside Influence: Interviews with B2B Influencer Marketing Insiders.

What is Inside Influence?

This is a show that goes behind the scenes of B2B influencer marketing and showcases conversations with insiders from the world of B2B influencer marketing. We’ll be talking with practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context.

The 2020 State of B2B Influencer Marketing Report has provided data for B2B brands to benchmark some of their strategies, operations and best practices. The report has also helped drive more conversations around B2B influence and the Inside Influence series aims to answer questions, provide deeper insights and also highlight many of the talented and unsung heroes of influencer marketing in the B2B world.

First up is the amazing Rani Mani, Head of Employee Advocacy at Adobe where among many responsibilities, she manages the B2B Adobe Insiders program which I am very happy to be a member of. We’ve had a chance to talk to Rani before in this interview and with Inside Influence you will get to see the conversation happening on fresh topics that matter today and into the future.

In this first episode of Inside Influence, we talked to Rani about

  • 2020 State of B2B Influencer Marketing Report
  • The role of influence across the customer lifecycle
  • How influencers bring freshness and creativity to brand content
  • The benefits of working with B2B influencers during the pandemic
  • How influencers can help humanize B2B brands, including Adobe
  • Top challenges working with B2B influencers
  • Insights into the B2B Adobe Insiders community
  • The future of B2B influencer marketing

What are some of the other outcomes B2B brands can expect from working with influencers?

Rani: For us it’s been thought leadership in terms of getting some fantastic minds to tap into, you’ve got your pulse on what’s happening in the community and you’re able to anticipate what’s coming up around the corner. Also reach of audience that you normally wouldn’t is also a really nice benefit.

Something we’ve seen firsthand is crisis management and reputation management. When folks are misconstruing who we are and what we stand for, it’s so nice to have trusted advisors swoop in and save the day and explain what’s happening in a way that’s relatable and digestible for the everyday person. And it’s so much more believable when it comes from a peer vs. an executive from the company or a brand channel.


In the report, you mentioned one of ways influencers help B2B marketers create advantage is that influencers bring a heavy dose of freshness and creativity to the content a brand produces. …read more

Source:: Top Rank Blog

      

7 Tips for Hosting a Virtual Brainstorm, According to HubSpot Marketing Managers

Home » Archive by Category "Digital Marketing"

By pbump@hubspot.com (Pamela Bump)

HubSpot Blog hosts a virtual brainstorm in a Google Sheet

At HubSpot, we love brainstorms

Getting your team together in one room to come up with ideas not only allows you to identify creative content or strategies that you might not have thought of, but it also can improve feelings of psychological safety as people who might not be high-level managers are invited and encouraged to offer their input.

Brainstorming is one of the most productive team-building activities we use at HubSpot. But, recently, when we had to leave our physical offices and embrace remote work, many managers wondered how they’d recreate the same in-person communication, productivity, and sense of psychological safety virtually.

Luckily, many of our managers were able to adapt quickly, leading a number of successful virtual brainstorms in 2020.

To help managers build solid idea-generation techniques — even from home — here are a few steps HubSpot employees on the blog, acquisition team, and DI&B team take when coordinating remote brainstorms.

How to Run a Virtual Brainstorm

1. Give your team a headstart.

If your teammates already know the goal of the brainstorm, the prompts they’ll be given, and their idea generation instructions, they’ll come ready and eager to immediately make suggestions.

Before the brainstorm, consider sending a detailed email or a creative brief about what you’d like to achieve during the session.

“I’ve found that giving members of your brainstorm a chance to prepare in advance results in higher quality ideas presented in the brainstorm,” says Emmy Jonassen, Sr. Director of Marketing at HubSpot. “A creative brief will also help you make the best use of your time, so you’ll focus on the act of brainstorming rather than discussing the assignment.”

2. Designate a facilitator before the brainstorm.

When you’re attending a brainstorm in person, it’s easier to determine who’s talking, who’s being asked questions, and who’s running the meeting simply by body language and other social cues.

When you’re on a video call, some cues can be harder to notice. You might not know who should be answering a question, who you should ask questions to, and who is trying to keep the meeting on schedule. That’s why it’s helpful to clearly designate a host or facilitator.

“The trick to having a great brainstorm is getting everyone involved,” Jonassen explains. “A facilitator can help create an environment where everyone feels comfortable chiming in. They can also help keep the conversation going through awkward silences, keep the group on track, and bring people into the conversation who tend to be more reserved.”

Once you’ve planned your brainstorm and designated yourself or someone else as a facilitator, be sure to note this information in the brainstorm’s creative brief, calendar invite, or at the beginning of the session. If you choose to use breakout rooms — which we’ll discuss in step four — consider having a facilitator for each of them.

3. Take virtual notes.

During in-person brainstorms, it’s easy to look down and type on your computer while still talking …read more

Source:: HubSpot Blog

      

WTF is Dovekey

Home » Archive by Category "Digital Marketing"

By Lara O’Reilly

As the two-year deadline before third-party cookies are obsolete on Chrome edges closer, ad tech and browser companies are busily proposing privacy-centered replacements so advertising can continue to work on the web.

The latest such proposal — Dovekey — comes from the Google team and was published to GitHub last week. The proposal is part of its “Privacy Sandbox” initiative that looks to replace the functionality served by cross-site tracking using privacy-focused technologies that mitigate workarounds such as fingerprinting and network-level tracking.

How did we get to Dovekey?

Here’s what advertisers and publishers need to know about Dovekey.

Dovekey is a response to a privacy proposal from ad tech company Criteo called SPARROW, which in turn was a response to Google’s privacy proposal TURTLEDOVE.

What’s TURTLEDOVE?

TURTLEDOVE (“Two Uncorrelated Requests, Then Locally-Executed Decision On Victory) is a framework as part of Google’s Privacy Sandbox. The key element of the proposal was that all auction decisions would take place in the browser rather than in ad servers, which in theory would stop bad actors being able to siphon off bidstream data to build profiles on users.

The industry soon saw that this effort could put a strain on bandwidth.

“You’re now making an enormous amount of decisions on the browser — it’s not clear that’s an improvement of having cookies on the browser,” said ad tech company Beeswax CEO Ari Paparo.

Also, while the proposal would allow for techniques like interest group and contextual targeting, it wasn’t clear how things like A/B testing, frequency capping and brand safety would work.

And there’s the small matter of the world’s most-popular browser Chrome being owned by Google.

“[The TURTLEDOVE engine is an] unauditible engine in a browser controlled by Google,” said Paparo.

And SPARROW?

French ad tech company Criteo’s answer to TURTLEDOVE’s drawbacks is SPARROW: “Secure Private Advertising Remotely Run On Webserver.”

Rather than being held in the browser, the auction process and logic would be looked after by an independent “gatekeeper.” Also, advertisers would receive real-time data feedback.

But there were some industry concerns about how the gatekeeper could be fully entrusted to keep user and advertiser data safe — especially if reporting is moving in real-time. Plus, there are only a limited number of companies with the capacity to be a gatekeeper.

“If you made a list of all the companies that could do it, they almost all have ad divisions — cloud companies, telcos, Google, Facebook — who is not conflicted in doing this?,” said Paparo.

So what’s Dovekey?

Google’s Dovekey proposal builds upon SPARROW.

As Google puts it in the GitHub proposal: “The key idea of Dovekey is that we can get most of the benefit of SPARROW bidding even if the Gatekeeper server just acts as a simple lookup table.”

The “gatekeeper” in this instance would be what Google describes as a “key value server” — a simplified version of an ad server, which could be run by a third-party company (not just Google). It receives a “key” — such as a contextual ad signal plus an interest group …read more

Source:: Digiday

      

How to Detect and Improve Underperforming Content: A Guide to Optimization

Home » Archive by Category "Digital Marketing"

By SamuelMangialavori

Posted by SamuelMangialavori

Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Don’t believe me? Here’s a nice Google Trends graph that may change your mind:

Google Trends screenshot for “content marketing” as a topic, set for worldwide interest.

But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it.

Why content is key in SEO in 2020

Content is one of the most important factors in SEO. Just by paying close attention to what Google has been communicating to webmasters in the last few years, it’s clear that they’ve put a strong emphasis on “content” as a decisive ranking factor.

For instance, let’s have a look at this post, from August 2019, which talks about Google’s regular updates and what webmasters should focus on:

“Focus on content: pages that drop after a core update don’t have anything wrong to fix. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post).

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point!

Underperforming content: theory first

What is underperforming content?

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in.

Over 90% of content gets no traffic from Google. Ninety bloody percent! This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought.

What are the causes of underperforming content?

There could be many reasons why your content is not doing well, but the brutal truth is often simple: in most cases, your content is simply not good enough and does not deserve to rank in the top organic positions.

Having said that, here are the most common reasons why your content may be underperforming: they are in no particular order and I will highlight the most important, in my opinion.

Your content does not match the user intent

    Based on my experience, this is a very important thing that even experienced marketers still get wrong. It may …read more

    Source:: Moz Blog

          

    Best Applicant Tracking Software

    Home » Archive by Category "Digital Marketing"

    By Neil Patel

    Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

    Here’s a business cliche for you: Employees are the greatest asset for every company.

    Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging from job posting to managing and streamlining applications.

    Let’s talk statistics:

    A corporate job post receives 250 resumes on an average. And even after that, 45% of employers say that they can’t find candidates with the skills they need.

    With the high influx of CVs, it’s crucial for HR specialists to raise their efficiency levels, which brings us to our next stat – recruiters only take six seconds to evaluate the candidate’s resume.

    Now, six seconds isn’t necessarily enough for recruiters to make the right decision every time, especially because every business has unique needs when it comes to recruitment.

    At the same time, technology is changing how we did things manually, which is why we now have a tool dedicated to automating the process of recruitment and hiring.

    An applicant tracking software, also known as ATS software, can help businesses reach a wider pool of qualified applicants as well as manage data from various sources – all at a single platform.

    This software is used by departments and hiring managers to carry out internal hiring. Even third parties, such as recruitment and staffing agencies, use an ATS.

    According to research:

    • 86% of recruiting professionals agree that using ATS software has accelerated their hiring process
    • 78% of recruiting professionals found that using ATS software has given them access to higher qualified candidates

    So adding top-level talent doesn’t have to be time-consuming and troubling anymore.

    In this guide, we’ll review the best applicant tracking software on the market that can help a company employ the most suitable candidate for the job with minimal efforts.

    The Top 5 Options For Applicant Tracking Software

    1. BambooHR – Anchor Link to Subhead Below
    2. Bullhorn – Anchor Link to Subhead Below
    3. SAP SuccessFactors– Anchor Link to Subhead Below
    4. Workable – Anchor Link to Subhead Below
    5. JazzHR – Anchor Link to Subhead Below

    How to Choose the Best Applicant Tracking Software for Your Needs

    Every business has unique recruiting and applicant tracking requirements, depending on specific factors like size, niche, and so on.

    It also means that no ATS software offers an a-one-size-fits-all solution.

    There are a few pointers that can help you determine the best applicant tracking software for your needs, though. Read on as we discuss them in greater detail below.

    ATS Software Type

    Every ATS software has been conceived to cater to a specific set of needs.

    You see, while some software is designed to handle higher volume recruiting, which is typically carried out by enterprises, some are created to help small businesses specifically.

    Similarly, you’ll also find software focused on satisfying the needs of staffing and recruitment agencies.

    We’ll do a more in-depth assessment of the different types of applicant tracking software later on in this article. (Anchor link to H2 below)

    Hiring Frequency …read more

    Source:: Kiss Metrics Blog

          

    How to Choose The Right Reputation Management Agency

    Home » Archive by Category "Digital Marketing"

    By Neil Patel

    Is reputation management important?

    Research from Uberall shows if you increase your online review star ratings by 0.1, you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently over time.

    Most businesses need help, though.

    Reputation management has changed; the industry has grown into a large and sophisticated service. It’s too much for the average company to handle. Poor habits like bad review blackmail and hate trolling and the large volume of reviews make it difficult for businesses to keep up.

    With the right reputation management agency, you can build a strong reputation and a stable review portfolio.

    Know Your Goals and Desired Outcomes

    Review management requires a consistent amount of work. Many people think that it’s simply about requesting lots of online reviews from customers. There’s more to it than that. If you’re going to make reputation management work for your business, you’ll need to understand your goals and objectives clearly.

    These goals don’t have to be complicated.

    They’re tied to the benefits that reputation management provides. Those benefits are focused on a specific set of outcomes. You can use these as your example goals and objectives; here’s an example to show you what I mean.

    • Strong reviews boost conversion rates
    • Makes your advertising cheaper
    • Makes your advertising more effective
    • Increases search engine visibility

    If you’re aware of the results you can achieve with reputation management, you can use those results to create a specific list of goals for your agency.

    • A 17 percent conversion lift
    • Reduce advertising costs by 20 percent
    • Boost online reviews profiles in Google search results by 30 percent
    • Use review portfolios to increase traffic by 16 percent

    Here’s what you’ll need to help your agency set goals and objectives.

    • Benchmarking current performance (e.g., number of reviews, traffic from review profiles)
    • Set goals and objectives
    • Create a list of metrics and KPIs
    • Identify, claim, and optimize review profiles

    Getting this information upfront provides your agency with the data they need to set your campaign up.

    4 Characteristics that Make a Great Reputation Management Agency

    Is it easy to find an agency?

    Here’s a breakdown of the characteristics that make a great reputation management agency. When you’re vetting an agency, you’ll want to look for agencies that display the attributes listed below. It isn’t a guarantee of success, but it does help ensure that you can get consistent results.

    1. Their service is both proactive and reactive

    In the 90s, reputation management was mostly focused on removing negative content online. Things have changed since then; today, reputation management campaigns are both proactive and reactive.

    Requesting online reviews from customers, building strong review profiles, and responding to customers is a proactive way to improve your reputation. Burying toxic, inaccurate, or misleading content is a reactive strategy that’s still necessary but doesn’t provide a complete picture of online reputation management campaigns.

    You’ll want an agency that both proactive and reactive. They’re able to bury the content that needs to be buried, but they’re also …read more

    Source:: Kiss Metrics Blog

          

    Best Small Business Loans

    Home » Archive by Category "Digital Marketing"

    By Neil Patel

    Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

    Unless you’re independently wealthy, most small business owners need a loan at one point or another. From paying for startup costs to expansion projects, equipment, or unexpected incidents, quick access to funding will make it easier for your company to grow.

    Whether you’re launching a brand new venture or own an established business, there are so many different small business lending options out there to consider.

    Which small business loan is best for you? This guide contains everything you need to know on the subject.

    The Top 6 Options For Small Business Loans

    1. Fundbox
    2. Funding Circle
    3. Accion
    4. Lendio
    5. OnDeck
    6. Kiva

    How to Choose the Best Small Business Loans For You

    Small business loans come in all different shapes and sizes. So as you’re evaluating different options, there are specific considerations that must be examined. I’ll explain each one in greater detail below.

    Lender

    When most people think about getting a loan, they automatically assume that a bank is their only option. But in addition to small local banks and national bank chains, there are lots of other lenders that can provide your small business with capital.

    You can explore credit unions, crowdfunding sites, P2P lenders, loan marketplaces, nonprofit lenders, and even alternative lending solutions.

    The qualification requirements and loan terms will vary from lender to lender.

    Loan Type

    Most lenders offer multiple types of loans for small business owners. Some common small business loan types include SBA loans, lines of credit, installment loans, short term loans, equipment loans, commercial real estate loans, and merchant cash advances.

    In some cases, you’ll need to provide the lender with more information about what you’ll be doing with the funds. For example, an equipment loan couldn’t be used to purchase inventory, and a commercial real estate loan couldn’t be used to buy a new vehicle.

    Lines of credit are great options to have since they can be used for lots of different purposes. We’ll talk more about these different loan types in greater detail shortly.

    Capital Required

    The loan amount you’re seeking also needs to be taken into consideration. There’s a big difference between $5,000, $50,000, and $5 million.

    Certain lenders are better for microloans and small amounts, while others are known for lending large sums of cash.

    Take a look at the minimum and maximum amounts available before you apply for a loan. Generally speaking, you shouldn’t apply for more than you need (unless it’s a line of credit). Otherwise, you’ll have higher interest payments.

    Minimum Qualifications

    In most cases, you won’t qualify for every type of loan. So pay close attention to these terms before you apply, or you’ll just be wasting your time (and potentially hurt your credit).

    Some lenders will only loan money to companies that have been in business for a certain number of years. There are also some cash flow requirements, annual revenue requirements, and business owner credit score requirements for certain loans.

    Loan …read more

    Source:: Kiss Metrics Blog

          

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