Diving Deep Into Marketing for Dentists (My Takeaways)

February 08, 2024

By Precious Oboidhe

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An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive.

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective.

I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started.

Table of Contents

Dental Marketing Strategies: 5 Campaigns You Can Learn From

Below are the top dental marketing campaigns I’ve discovered — from Google ads to unique website updates. Here’s how these dental offices and companies found success.

1. Increase lead capture with Google Ads.

Google Ads is one of the most effective marketing strategies I’ve seen dental companies use. Beyond helping to create brand awareness, Google Ads lets you generate leads fast.

Case in point: Smile Doctors.

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Smile Doctors started in 2015, and in the first few years, the brand had minimal brand recognition. To connect with people who may need its orthodontic services, they used Google Ads, and I’ll tell you why.

From my experience, marketing channels like SEO take time to bring results — often six and up to nine months to attract just traffic.

Waiting for results wasn’t in the best interest of Smile Doctors. As a business with offices across the U.S., Smile Doctors needed country-wide brand awareness to get clients across their branches.

Embarking on a Google Ad campaign was an easy (though costly) choice to get people searching for dental services in each location.

Part of the campaign included the creation of customized landing pages aligned with each ad campaign. The brand also created many location-specific landing pages.

In fact, as of the time of this writing, Smile Doctors has 269 location-specific landing pages. Here’s an example.

Smile Doctors location landing page

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With the landing pages set up, they conducted research to find commercial and transactional keywords. They also did competitor analysis and found and bid on many location-based keywords.

The campaign was massive, and insights from SpyFu show they may have invested over $13,000 per month in Google Ads.

Smile Doctors estimated Google ads budget

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Here are a few of their ads.

Smile Doctors Google ads example

Overall, these ads got Smile Doctors a 35% increase in conversion rates. Call and form submissions also surged by 73%.

The icing on the cake is the incredible increase in online brand awareness — going from a mere 252 monthly visits …read more

Source:: HubSpot Blog

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