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Easy, breezy: What to pack for Cannes

June 17, 2016
Aaron Polmeer

By Tanya Dua

Hilary Craven Cannes Packing 2

As marketers, publishers and ad agency and ad tech execs descend on Cannes for the Lions International Festival of Creativity, they come prepared for a heady mix of both work and play. Their wardrobes are a reflection of that fact.

Cannes-goers this year are lining their rolling luggage with eclectic and versatile sartorial choices fit for a range of occasions — from crisp business casuals and resort chic maxis and shorts for the day to elegant cocktail wear for the night.

For those of you who are still struggling with packing, you may want to take a peek at some veterans’ playbooks. We asked five agency execs to send us a snapshot of what they’re bringing and break it down for us. Fedoras and white sunglasses are strictly amateur hour:

Hilary Craven, CMO, Red Tettemer O’Connell + Partners

Despite a penchant for high heels, Craven is erring on the side of practicality as far as footwear at Cannes goes, settling for a pair of Alexander Wang ankle strap sandals as her staple this year. “I tend to follow the adage of ‘the higher the heel, the closer to heaven,’ but when you are hoofing it along Le Croisette all day long, you have to become begrudgingly practical,” she said.

Wang also features in her wardrobe in the form of a classic-cut tank dress, which Craven intends to complement with a vintage Navajo squash blossom necklace — something she carries with her almost every time she travels. Craven’s wardrobe is completed by a bold, printed Mara Hoffman dress, a House of Hackney bathing suit, a pair of ’70s cut-wide leg pants from Halston Wide and, of course, a pair of both Dior and Illevesta sunnies to ward off the Côte d’Azur sun.

Craven, a Cannes regular, has a pro-tip for first-timers: Pack face wash and other essentials in small containers from Japanese store Muji and choose Nars’ Lippy for a flawless makeup look. And don’t forget a scarf — not only do the French love them, but it also serves multiple purposes. “I can use it for the flight, to dress up an outfit or to blot a dewy face,” she said.

Justin Moore-Lewy, co-founder and executive producer, HeLo

Moore-Lewy, unfortunately, will be checking his luggage this year. Before he hits the French Riviera’s beaches, the co-founder of Los Angeles production shop HeLo has stopovers at both Dublin and London. “This year, my wardrobe had to be slightly more ‘adult’ because my business partner, Brendan, and I will be giving an official lecture on ‘Immersive Experiences,’ on Tuesday,” he said.

Still, he won’t stop trying to perfect what he calls the “gentleman farmer” style, teaming jackets, vests and ties with more casual pants. This includes a gray Rag & Bone jacket with combats, a Barney’s sail boat shirt, a blue cashmere Paul Stewart jacket, his favorite vintage Ralph Lauren “American flag” tie and lots of check prints. For more casual day wear, his black t-shirt, Brixton hat and $2 floral-print scarf are “mandatory essentials.”

Laura Kaye, global …read more

Source:: Digiday