Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms
With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
So how do you attract people to your email list? There are a few important steps, but it all starts with an email sign up web form.
What Is An Email Sign Up Form?
An email sign up form is used to collect email addresses from leads and potential customers. These forms are are embedded on a webpage where a visitor can enter their email address in a form field to be added to your email newsletter.
A lead might provide their email address for any number of reasons — to receive details about sales, blog post notifications, a discount code or information about your business. Either way, that makes your email sign up form one of the most important things on your site. And while they’re simple to create with the help of a form builder, you’ll still need to put some time and thought into how you build, format and embed your form.
Let’s go over some ways to create a sign up form that will get more leads on your email list.
5 Email Sign Up Form Best Practices
Whether you’re looking to reach ten people or ten million, you’ll need to create a sign up form that gets people excited to sign up.. Here are some best practices that will help you create a high-converting email sign up form
1. Make the Value Exchange Clear
Your leads should be able to answer the question, “What’s in it for me?” when they complete your form. An email address is a valuable commodity and it should be worth their while to sign up. Add a short description to the top of your email sign up form that describes what your lead will get in return for signing up and make it good. For example, instead of saying, ”Sign up for our weekly newsletter” you should say, “sign up for our newsletter and receive exclusive deals and offers.” A strong incentive means your website visitors are more likely to convert.
2. Use a Double Opt-In
You don’t necessarily need more sign-ups as you need quality sign-ups. You need people who actually want to receive your emails — more is not always better. Ensuring quality sign-ups means less fake leads wasting your time and less chances that you’ll end up in the SPAM folder or blacklisted.
To ensure quality sign-ups on your form, consider using a double opt-in. This is the type of email subscription that confirms your lead wants to be added to your email list twice. The first time is when the lead enters and submits their information using your <a target="_blank" rel="nofollow" …read more
Source:: HubSpot Blog