Expand 2022 Marketing Success & Learn From Our Top 10 B2B Influencer Marketing Posts
By Lane Ellis
In 2021 B2B marketers have witnessed a continuing rise in the power of influence, expanding on the explosion of interest in the practice of B2B influencer marketing over the past several years. With more savvy practitioners than ever going all-in, B2B influencer marketing has continued to be a primary focus on our blog throughout the year.
We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 19th year in 2022, and as an industry topping $20 billion annually, influencer marketing has grown in sophistication. The insight and expertise our team has acquired helping some of the top brands in the world including 3M, Adobe, SAP, LinkedIn, and Oracle plan, implement and measure influencer programs has often made it here to our blog. To help our blog community grow their influencer marketing knowledge, we’re happy to offer this list of our most popular influencer marketing posts of 2021.
Collaborating with influencers is something we do daily for clients and ourselves, and during the global health crisis influencer engagement has become even more central to our B2B content marketing solutions, alongside social media marketing, SEO, and other forms of digital advertising.
The 10 B2B influencer marketing posts that proved to be our most popular of 2020 are listed below. We hope that they will help you ask the right questions and provide truly best-answer solutions to some of the most important challenges we’ll all face in 2022.
We give a massive thank you to all of our blog authors for their work in advocating influencer marketing best practices, and to each of you who read our blog.
Our Most Popular Influencer Marketing Posts in 2021:
1. 50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022 — Lane R. Ellis
Our annual list of 50 top B2B marketing influencers to follow offered a refreshing mix of professionals to learn from into 2022 and beyond, and it proved to be the most popular influencer marketing post of 2021 on our blog.
This year’s list highlighted the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we also placed increased importance on the degree to which each influencer’s social activity has driven engagement on the topic of B2B marketing among their audience.
Our CEO Lee Odden wrote the second most …read more
Source:: Top Rank Blog