Faster Frontiers: How Does 5G Technology Affect B2B Marketers?
By Lane Ellis
How will 5G technology change the way B2B marketers tell brand stories, and what new opportunities will the speedier forthcoming mobile standard offer?
With impacts that will range from slight in some areas to deeply significant in others, the upcoming rollout of 5G cellular network technology is poised to change how the world of B2B marketing operates.
“5G will unlock a raft of new applications: IoT, process management, and utility metering for enterprise; and augmented reality (AR) and virtual reality (VR), immersive haptic and 3D holographic experiences for consumers,” Kevin L. Jackson, CEO at GC GlobalNet, recently observed.
Let’s take a brief look at what these changes are, and what B2B marketers can expect as we enter a new frontier of freedom from speed limitations in a world that’s more mobile than ever.[bctt tweet=”“5G will unlock a raft of new applications: IoT, process management, and utility metering for enterprise; and augmented reality (AR) and virtual reality (VR), immersive haptic and 3D holographic experiences for consumers.” — @Kevin_Jackson” username=”toprank”]
1 — New Frontiers Through Freedom From Speed Concerns
Continuing a decades-long evolution in mobile device speed, when the 5G cellular data transmission standard is widely available, it will allow B2B marketers and professionals of all sorts to worry less about limitations imposed by the file size of digital assets — including today’s 4K-and-beyond video and virtual reality (VR) and augmented reality (AR)-related data — and instead spend more time focusing on the creative process of digital storytelling.
The speed increase 5G brings is a significant one, and will finally remove some of the last remaining hurdles digital marketers have faced as they craft ever more compelling and immersive online experiences – and the accompanying growth in file sizes and required data transfer times.
I’ve been involved in digital communications for over 38 years, and have watched online speeds grow from 110 and 300 baud modems to ever-faster technologies, and with each click up on the transfer speed dial, what can be achieved has also grown.
Looking at some of the milestones along the way can help put into perspective just what type of speed increases B2B marketers can expect from 5G offerings coming out from major telecommunications firms in the near future.
Here’s a rough overview of the estimated percentage in speed increase seen with some of the changes that have taken place in online data transfer rates since I first went online in 1984 when I began operating a computer bulletin board system (BBS):
- 110 baud to 300 baud: 172.7% increase
- 300 baud to 1200 baud: 300% increase
- 1200 baud to 2400 baud: 100% increase
- 2400 baud to 9600 baud: 300% increase
- 9600 baud to 14.4K baud: 50% increase
- 14.4K baud to 19.6K baud: 36.1% increase
- 19.6K baud to early ADSL: 3981.6% increase
- ASDL to HDSL: 92.5% increase
- HDSL to 2G: 97.4% decrease
- 2G to early 3G: 260% increase
- Early 3G to later 3G:19344% increase
- Later …read more
Source:: Top Rank Blog