Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

April 08, 2026

By Tim Peterson This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

Making good

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Making good

Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving about 45% of their viewership on TV screens. Coinciding with that increased TV viewership, Donut Media is making a big push this year to sell sponsorships for TV-style episodic series, she said. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday