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How Social Media Will Change By 2020: An Informed Hypothesis on the Future of Social

February 14, 2017

By Larry Alton

When social media platforms first started to emerge in the mid-2000s, they served a very specific purpose; they were opportunities for individuals to claim some sort of personal presence online and connect virtually with others attempting the same level of expression.

Today, social platforms are starting to expand their horizons. Now that robust social advertising systems are available to businesses on almost any popular social media platform, these platforms have both the means and the incentives to make their platforms as functional, useful, and cutting edge as possible.

Already, we’re seeing the emergence of radical shifts in the social media world, and by 2020, we’ll be fully realizing the dawn of a new era of social media. Here’s how we see Social Media in the not too distant future of 2020.

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The Resurgence of In-App Purchases

By the end of 2020, this will be commonplace and widely used. But at the halfway point of 2015, it’s already here. Facebook currently offers advertisers the ability to add instant purchases to their advertising. Essentially, they can slap a buy button onto the bottom of their in-Facebook product ads and hope for users to buy the products directly (rather than going to the online store first). Pinterest just

Essentially, they can slap a buy button onto the bottom of their in-Facebook product ads and hope for users to buy the products directly (rather than going to the online store first). Pinterest just came out with something similar, just a little more robust and universal in terms of its overall functionality.

Rather than being limited to ads, almost any pin on the platform can be fitted with a buy button, and since Pinterest users are prone to buying things anyway, the relationship seems perfect. It won’t be long before other social media platforms catch onto the trend and start offering their own forms of purchasing—pretty soon the majority of online purchases might be done exclusively through a social channel.

The Advanced Search of your Dreams

In-app searches have never been out of place—Facebook offers easy abilities to search your own news feed, and the hashtag itself was invented out of necessity for a way to quickly organize and find socially transmitted information. But the realm of social search is already expanding, and by 2020, it will evolve into something that could revolutionize how we conduct online searches.

For example, Facebook has already developed its own web-wide search algorithm—currently, it’s only being used to help posters find the articles they had in mind for their updates, but with a little more fine-tuning, it could roll out to the entire app. Essentially, users could get the full functionality of a Google-style search engine (and maybe even a web browser) without ever leaving the app.

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Deeper Integration With Other Apps

Facebook is leading the way in this regard, offering integration opportunities for almost every other mobile app capable of exchanging messages. Rather than ignoring the competition’s ability to connect multiple people, Facebook is taking advantage of it. Other social media platforms will inevitably do the same, to …read more

Source:: Social Media Explorer

      

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