How to Boost Domain Authority: Checking and Improving This Key Site Metric

July 10, 2022

By Neil Patel

Domain authority (DA) is one of the most important factors in evaluating a website, and it’s a metric search engines use to determine a website’s quality and relevance.

To determine a site’s domain authority, the metric counts the number of links from high-quality websites to a particular domain.

When you understand your domain authority, you see how your site compares with competitors. The higher a site’s authority is, the more visible you are, which can factor into SEO. Of course, that extra visibility has advantages. Most notably, your site’s ranking on the first page, searchers are more likely to find you, leading to increased awareness and conversions.

  • Let’s dive into this metric and some tips for picking the perfect domain authority score checker for your business.

What is Domain Authority?

Domain authority (DA) is the number of relevant backlinks to your site that come from other reputable sites. The relevance of those backlinks also contributes to your domain authority score.

SEO company Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs).

It estimates a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.”

Perhaps you’re wondering what domain authority means for your website? Well, have you ever noticed how some brands look authoritative without trying? This is because the keywords that naturally exist on their websites carry some weight.

For example, movie site IMDb has a high DA because relevant keywords are naturally integrated throughout the site. Secondary related keywords are also prevalent.

Simply put, when you know which terms give your site authority, you can optimize your site better.

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However, it’s not just about keywords. The better your backlinks are, the better your chances of increasing your DA.

It’s a logarithmic scale that determines your ultimate domain authority score. This means solo metrics won’t always increase or decrease the score to the same degree. The more important a metric is, the greater effect it’s likely to have.

Why Should I Care About Domain Authority?

Although Google doesn’t use domain authority in its rankings, there are still some great reasons to work on this area. For example, a high domain authority score:

  • means that your website is likely to rank well in the SERPs. This can result in more clicks and leads for your business.
  • indicates your website is authoritative and trustworthy. This can help you attract more customers and generate more sales.
  • means that Google and other search engines are more likely to index your site more frequently.

Research also backs up the benefits of a high DA. For example, a …read more

Source:: Kiss Metrics Blog