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How to Build a Memorable Personal Brand on Twitter

December 02, 2016
Aaron Polmeer

By Wendy Marx


Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Twitter pros have found ways to use the platform to score business and media deals — they’ve even built relationships through developing successful Twitter personal brands. Yet, too many people have joined the community simply because they know they should be there, not because they’re strategic or focused.

When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there’s a lot we can learn. To do this, I decided to go straight to the source, interviewing some well-known names with as many as hundreds of thousands of followers.

Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter. Check it out below.

How to Build a Memorable Personal Brand on Twitter

Step #1: Follow the leaders.

Cheryl Burgess, author and CEO of Blue Focus Marketing, said she started off as a listener on Twitter, following people she admired like Kent Huffman, Tom Peters, and David Edelman, among others.

You see, the beauty of Twitter is that you don’t have to go far to discover a successful marketing playbook. The platform gives you free reign to observe how the pros do it.

Similarly, Neal Schaffer, CEO of Maximize Your Social and cofounder of The Social Tools Summit, says to follow people who are sharing a lot of content and who are omnipresent on Twitter. For Schaffer, that’s folks like Jeff Bullas, Mark Schaefer, Pam Moore, Lilach Bullock, Marsha Collier, and Glen Gilmore.

Over time, in addition to observing Twitter luminaries at work, start to engage them. Influencers, like anyone, appreciate praise. But don’t expect an immediate home run. If the influencer eventually follows you — or even better mentions you — you’ve scored a coup.

If you do directly reach out, see what you can offer in return – a mention in a blog post or article for instance. Burgess said she developed a relationship with Tom Peters by following him on Twitter and also recognizing him as part of a Twitter awards program she was running.

If you’re wondering what impact influencers can have, consider this: Nearly 40% of Twitter users say they made a purchase as a direct result of a tweet from an influencer.

Actionable Takeaways:

  1. Create Twitter lists of your mentors whom you can then easily monitor. Think of it as having a front row seat to your favorite performers. “Grouping my audience into categories, I see what’s happening across the world quickly and seek opportunities to help and respond,” says Mark Schaefer.
  2. Visualize your Twitter ecosystem using a tool like Mentionmapp.Mentionmapp helps me decide whom to …read more

    Source:: HubSpot Blog