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How to Build an Email Marketing List as Quickly as Possible
By Neil Patel
Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses.
Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing your email list and getting the most out of your leads.
1. Content Upgrades
Content upgrades could be the difference between your blog post converting at 6% and converting at 60%.
Upgrading content involves:
- Writing a blog post
- Creating a piece of content that goes more in-depth on the post’s topic
- Offering readers of your blog post the option to receive the upgraded content in exchange for their email
This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post. Why not take advantage of their interest by offering them more in exchange for their email address?
Although this method gets unrivaled results, it can also be one of the most time-consuming strategies. To cut down on time, see what others in your space are doing to achieve results; then do it better.
2. In-Email Social Sharing Options
Typically, your goal for sending out blog posts to your email marketing list is to obtain click-throughs to your website and generate site traffic.
Statistics show the presence of multiple links in an email (up to 11 maximum) increases CTR. Another study shows the average CTR for emails with social sharing options is 6.2%, while the CTR on emails without the sharing option is only 2.4%.
Even if your subscribers don’t read the article you post, each share is likely to be generating traffic from multiple visitors, which means more bang for your marketing buck.
3. Host A Giveaway
The more you can engage with your audience, the more likely they are to sign up for your email marketing list. One method for engaging your audience is a giveaway.
Tips for a successful giveaway include:
- A compelling prize your audience actually wants
- Bonus entries for referrals (the KingSumo Giveaways plugin makes this easy)
- Guaranteed bonus incentives for all non-winners (something you can give for free)
- Promotion to relevant audiences
You might be thinking, “Sure, a giveaway will grow my email list, but the emails will be low-quality, made up primarily of freebie junkies with no interest in buying my product.”
There’s a very simple way to solve this problem: make your prize something only potential customers will love.
For example, Videofruit once offered a prize of a 10-year subscription to Leadpages, an industry-leading landing page service. For someone in Videofruit’s target audience, which is online marketers, that’s a $3,000 value and an amazing prize. For someone who doesn’t work in marketing, it’s worthless.
Problem solved.
Giveaways are a lightning-fast, guaranteed way to boost your email list. …read more
Source:: Kiss Metrics Blog
