How to Choose a Good SEO Company for Your Business or Website – Whiteboard Friday
Posted by randfish
When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. In today’s Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. SEOs, take note: there are great ideas here for how to market yourselves to clients, as well!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to choose a good SEO company, a consultant or an agency. It could be an independent person. What I want to do as we get into this is help you to understand some of the mechanics behind SEO consulting work. This is a critical hire, because if SEO is important to your business, then the choice of which company or person to use is going to have a huge impact, probably one of the biggest impacts on whether you get great results. There are a bunch of mistakes that people make when they go down this selecting an SEO company path.
Don’t make these mistakes
Mistake #1: Using Google as your filter
The logic makes a lot of sense here if you think about it simplistically. Simplistic thinking is a good SEO company will do a great job ranking for SEO company or SEO consultant or SEO consultant plus my city name. So if I’m looking for the best SEO in Seattle, I have only to Google “best SEO Seattle” and surely the number-one company will show up at the top. But, unfortunately, what happens is most of the very good companies, the ones that are in high demand, the ones that do consistently great work and get great referrals, they don’t actually need to rank here. They’re overwhelmed with clients all the time because their clients refer them to people and lots of people in their network refer folks to them. They have a high retention of clients. Lots of people are very satisfied. They’re making plenty of money and they’re incredibly busy, so they don’t spend any work optimizing their own website to get new clients.
As a result, you are often left with some of the dregs here. Many of the companies that rank well for best SEO plus city name or best SEO plus a region or plus a particular specialty, like best ecommerce SEO, are not the best. They are, in fact, the folks who are simply without any client work and so they’re concentrating all their energy on trying to get new clients. Sometimes, maybe, you can find some good folks in there. It’s just not a great filter.
Mistake #2: Trusting “Top SEO” lists
Many people will search for “best SEOs” or “best SEO …read more
Source:: Moz Blog