How to Choose The Right Technical SEO Agency
By Neil Patel
Got a crawling, indexing, or site-wide ranking problem?
SEO traffic isn’t just about having the right content.
One wrong technical SEO setting can bring your entire site down.
And many technical errors are so obscure that they go unnoticed for years.
Even small problems can add up, slowing you down and resulting in less traffic.
Technical SEO audits require specialized skills and in-depth expertise. Google is constantly changing it’s algorithms. If you want the audit done right, you’ll need someone that really knows that they’re doing.
Well, I have good news.
Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business.
Whether you’re a small business that just needs an audit done right, or a major corporation that needs a complete SEO program, there’s an option for you.
Know Your Goals and Desired Outcomes
Most people only give technical SEO a second thought when things have gone south. It shouldn’t be this way.
Technical SEO is the backbone of every successful, long-term SEO strategy.
Here’s a few examples of when it’s worth making technical SEO a priority.
Example #1: Traffic Drops After Publishing More Content
Let’s say you started your content push to get higher Google rankings.
You created, published, and promoted in-depth blog posts.
After a while, Google rewards your efforts with higher rankings for some keywords. Your site traffic starts to increase.
Things are going well.
So you keep publishing more content. And that’s when things go bad.
Your traffic tanks.
More content doesn’t always yield more traffic. Sometimes, it shrinks your organic traffic from.
I know it sounds crazy but this happens all the time.
Bloated sites with duplicate content make it really hard for Google to figure out which pages of yours to rank.
What does Google do when they’re not sure what to rank? They usually rank nothing.
Duplicate content on your blog, a ton of similar pages that were created automatically, or telling Google to index internal URLs can all lead to problems.
If you see anything like this, get a technical SEO to help you.
Example #2: An Abrupt Traffic Drop
If you play the SEO game long enough, one of your sites will fall off a cliff overnight.
Years ago, our blog at KISSmetrics saw traffic drop by 40% in less than a month.
That dropped our monthly traffic by hundreds of thousands of visitors. The team scrambled to fix that.
Everyone goes through one of these.
And the first thing you want to do is reach out to a technical SEO.
Hopefully, it’s a simple fix like a bad robots.txt file. Even if it’s a bigger problem, you want a serious expert to pinpoint the issue and chart a course to get that traffic back.
4 Characteristics That Make a Great Technical SEO Company
Not all agencies can develop, let alone implement, advanced technical SEO strategies. A reason for this is that it requires specialized skills and vast experience.
Source:: Kiss Metrics Blog