How to Create 10x Content – Whiteboard Friday
Posted by randfish
[Estimated read time: 8 minutes]
Have you ever actually tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In today’s Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to create 10x content.
Now, for those of you who might need a refresher or who haven’t seen previous Whiteboard Fridays where we’ve talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there’s just so much in our streams and standing out is so hard, we can’t just say, “Hey, I want to be as good as the top 10 people in the search results for this particular keyword term or phrase.” We have to say, “How can I create something 10 times better than what any of these folks are currently doing?” That’s how we stand out.
Some criteria for 10x content.
I actually have a page, a Google doc that I keep adding to that has a list of 60-plus different pieces of 10x content. I’ll link to that.
But basically, the criteria for 10 times better than what anyone else is doing is the following.
- It has to have great UI and UX on any device.
- That content is generally a combination of high quality, trustworthy, it’s useful, interesting, and remarkable. It doesn’t have to be all of those but some combination of them.
- It’s got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent.
- It’s got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x.
- It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources.
- It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium.
If you hit all of these things, you probably have yourself a piece of 10x content. It’s just very hard to do. That’s what we’re talking about today. What’s a process by which we can get to checking off all these boxes?
Step 1 – Gain deep insight.
So let’s start here. First off, when you have an issue, let’s say you’ve got a piece of content that you know you want to create, a topic you know you’re going to address that topic. We can talk about how to get to that topic in a future Whiteboard Friday, and we’ve had some in the past certainly around keyword research and choosing topics and that sort of thing. But if …read more
Source:: Moz Blog