How to Create an Annual Marketing Plan [Free Tool]
Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.
Without one, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan.
Of course, this type of planning takes a lot of time and effort. So if you’re strapped for time before the holidays, give our new Marketing Plan Generator a try. This tool simplifies yearly planning and lays your strategies, initiatives, and goals out in a template so you can identify what’s most important for the coming year.
Once you’ve filled in your information, you’ll come away with a plan that helps you:
- Outline your annual marketing strategy
- Identify your most important annual initiatives
- Nix the projects that won’t help you hit your 2017 goals
- Track the right metrics throughout the year
- Align your team through a common mission
Pro Tip: The best way to set up your 2017 marketing plan is to start with quick wins first, that way you can ramp up fast and set yourself (and your team) up to hit more challenging goals and take on more sophisticated projects by Q4. So, what do you say? Are you ready to give it a spin?
You can find our Free Marketing Plan Generator right here.
Source:: HubSpot Blog