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How to Delegate SEO Work Effectively

January 02, 2017

By zeehj

Posted by zeehj

Whether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills is essential to getting work done at all, let alone delivering high-quality work in a timely and efficient way.

In defense of management

Freakonomics Radio released this podcast episode in October called In Praise of Maintenance. The TL;DR (or TL;DL, rather) is that our society rewards innovators, but rarely (if ever) celebrates the maintainers: the people who get sh*t done, and do it reliably, often without anyone’s noticing. This podcast episode confirmed what I’d been feeling for a long time: We don’t award enough praise to the good project managers out there who keep engagements moving forward. And that’s largely because it’s not a sexy job: it’s not exciting to report to stakeholders that necessary services that have been reliable for so long are, as always, continuing to be reliable.

It’s only when things aren’t running smoothly does it seem project managers get recognition. A lack of a rewards system means that we’re not teaching PMs, Consultants, Account Managers, and more that their excellent organizational skills are their most valuable asset. Instead, the message being communicated is that innovation is the only praise-worthy result, which oftentimes may not be essential to getting your work done. The irony here is that innovation is the by-product of an excellent project management framework. The situational awareness of knowing how to delegate work to your colleagues and a repertoire of effective organizational habits is vital if you ever want to free up your attention to allow for the headspace and concentration ingenuity requires.

Sound familiar? Lately I’ve been focused on the idea of a cluttered headspace, where it feels like everything on your to-do list is floating ephemerally around in your head, and you can’t seem to pin down what needs to be done. Of course, this isn’t specific to just professional life (or consulting work): it can happen with personal tasks, which can present their own set of organizational challenges. Regardless of your professional role, crunch time is exactly when you need to put on your project manager hat and get yourself organized. Read on to find out the tools and tricks I use to stay on top of my work, and how I delegate work when needed without losing a personal touch on projects.

Manage projects with tools that work for you

What do you do to make that process easier? One Slack conversation that seems to always come up is which project management tools do we use (and which is best). I take the annoying middle-ground stance of “whatever tool you use is best” and I stand by it (don’t worry, I’ll get to the actual list in a minute): a tool is only useful if it’s actually used.

So …read more

Source:: Moz Blog

      

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