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How to Do a Content Audit [Updated for 2017]

March 21, 2017

By Everett

You now have a basic overview of how to perform a content audit. More specific instructions can be found below.

The process can be roughly split into three distinct phases:

  1. Inventory & audit
  2. Analysis & recommendations
  3. Summary & reporting

The inventory & audit phase

Taking an inventory of all content, and related metrics, begins with crawling the site.

One difference between crawling for content audits and technical audits:

Technical SEO audit crawls are concerned with all crawlable content (among other things).

Content audit crawls for the purpose of SEO are concerned with all indexable content.


{Expand for more on crawlable vs. indexable content}

Posted by Everett

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…read more

Source:: Moz Blog

      

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