How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMuller
As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building.
This is part of my link building series. If you missed the first video, definitely go check it out. It’s all around no-brainer link building. It’s the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.
What are your business goals?
To kick things off, this gets a little overwhelming.
There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals.
What are your website’s goals, and is the path that you’re falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.
So there are really two ways to do link prospecting. One is to evaluate what’s worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space?
Explore competitive backlinks
Let’s go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these.
So what we’re looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don’t? What does that look like? If these websites are linking to both A and B, why couldn’t they also potentially link to you? Those tend to be more promising backlink prospects.
It’s also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or …read more
Source:: Moz Blog