How to Grow A Team of Influencers (And Why You Need Them)

September 25, 2022

By Neil Patel

Curious what an influencer is? Let’s start with a definition. 

An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position. 

Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales.

Many influencers are minor celebs, but many stars like Kylie Jenner and Dwayne Johnson, for example, are also influencers due to their-mega popularity and their huge audiences.

Before we get down to what an influencer team could do for your business, let’s look at this growing trend.

Impact of Social Media Influencers 

Influencers, or content creators, if you prefer, are growing strong, and the worldwide marketing size now exceeds $16.4 billion. 

These days, there’s no doubting the impact of influencers. 

Research shows that consumers spend more time interacting with influencers, and they find the content ‘appropriate’ and ‘helpful’.

Consumers’ interest in influencers doesn’t end there, though.

Matter Communications research found that most (82 percent) shoppers have purchased, researched, or considered purchasing a product after influencers, family, or friends have talked about it online.

Additionally, according to the study, consumers are most interested in reading posts from influencers about:

  • Food and beverages
  • Health and wellness
  • Personal technology
  • Consumer goods
  • Beauty and personal care
  • Babies/kids

Commenting on the study, Matter President, Mandy Maidenoff, said:

“Brands of all sizes are grappling with how to shift or amplify their marketing, PR and social media strategies to adapt right now, and a challenge for many is how to authentically connect with consumers…Our data makes one thing clear: influencer marketing presents a unique and timely opportunity for companies to engage with a thoughtful, nuanced approach.”

I could go on, because there’s plenty of evidence available that shows the impact of social media influencers on brands.

However, why are influencers so popular? It’s quite simple, really. 

It’s because a recommendation from an influencer works just like a personal one would, and online, the effect gets amplified. 

By providing the power of an industry expert with a loyal following primed and ready to listen to their suggestions, these influencers can drive fast sales from relevant traffic sources, and that’s why influencers are one of my favorite ways to grow a business.

However, this doesn’t mean paying Kim Kardashian to post about your SaaS product. Instead, keep your focus on relevant, accessible influencers who can bring value and growth to your brand. Here’s how …read more

Source:: Kiss Metrics Blog