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How to Identify Your E-commerce Product Page Keywords Using MozBar

January 18, 2017

By BrianChilds

Posted by BrianChilds

A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier.

My secret weapon?

MozBar.

By the end of this post, you’ll discover how you can easily:

  • Look at the results for keywords related to your topic and get a sense of which words deliver the most similar results
  • Get a sense for how search engines might see your term versus others
  • Find related topics that deliver similar results, note those words, and then use them on your page
  • Save time identifying what represents a good keyword and whether the results match your expectations

Let me show you how.

What makes a good SEO e-commerce keyword?

Since e-commerce pages often have direct competition from other websites, you need to go above and beyond when it comes to optimization. You’ll want to make sure you take into consideration not only the search intent of your desired customer, but also verify that the keyword you choose is actually delivering similar results in the SERP. When people search for products, you want to measure how narrow you have to go before a search result page starts displaying products similar to what you have.

For this example, I’ll use an e-commerce site that sells macbook and car decals. Think of all the different variants of those two broad search terms. There are 12 different subcategories of car decals alone.

One category is family decals, which allows a person to pick and choose amongst individual icons to create a customized family to display on the back of your minivan.

For this family decal segment, there are dozens of different individual product pages, so the goal is to make sure we optimize not just for a broad term like “car decal” but for a more nuanced term like “family car decal.” And then for the products themselves, dig into modifying terms relevant to the features.

Use MozBar to save time researching SEO e-commerce keywords

A common way to figure out what’s showing up for a search term is to just run a search query. But when you have thousands of pages, this can take forever.

This is where the MozBar Page Optimization feature really helps you get the job done. It allows you to stay on the website to do analysis without jumping between tabs to run search queries.

Let’s go through the steps.

1. First, of course, download the MozBar extension for Google Chrome (I’ll wait).

2. Next, go to your product page and activate your MozBar extension by selecting the icon until it turns blue (there are three statuses, FYI — on, …read more

Source:: Moz Blog

      

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