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How to Keep Up With Social Media News & Trends

February 08, 2017

By sbernazzani@hubspot.com (Sophia Bernazzani)

Manage and plan your social media content with the help of this free calendar  template.

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all.

Social media is constantly evolving. For example, Snapchat’s parent company, Snap Inc., unveiled nine huge new features in 2016 alone. This makes marketers beg the question: How do I keep track of everything that’s changing — and still have time to do my job?

Manage and plan your social media content with the help of this free calendar  template.

We feel your pain, and we’re here to help. We’ve rounded up our tips and tricks for keeping up with social media news that we use every day here at HubSpot. And once you have a system down, keep track of what you’re sharing on social media this month with these tools for managing your social media calendar.

10 Tips for Keeping Up With Social Media News & Trends

1) Create a stream on Twitter with popular hashtags.

The best place to find out the most recent news about social is — you guessed it — on social media. Start by creating a stream on Twitter with popular social media hashtags. You can use terms like #socialmedia, #smchat, or #inboundmarketing — if you need more ideas, check out Hashtags.org. Avoid searching for a term that’s too general (like #marketing) because you’ll quickly see a swarm of tweets flooding into your stream.

HubSpot customers can create a stream using HubSpot Social Inbox. First, start by typing your hashtag into the search box at the top of the screen.

social_inbox_stream_example.png

Then, check out your results. You will see a list of people and tweets matching your search term.

social_inbox_stream_example_search.png

If you like the sampling of results that you see, you can create a stream with that hashtag.

social_inbox_create_a_twitter_stream.png

If you’re not a HubSpot customer, you can save searches directly on Twitter in a very similar manner. First, search for the term you’re interested in using the search bar in the top-right corner of the Twitter homepage:

example_twitter_search.png

Then, when you reach the results page of your Twitter search, tap the gear icon and select “Save this search.”

save_this_search_example.png

Then, the next time you head to the Twitter search bar, your saved search will appear for you to easily click and start reading:

saved_searches_on_twitter.png

2) Make a Twitter list of influencers in the industry.

The beauty of social media is that the experts …read more

Source:: HubSpot Blog

      

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