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How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]

November 06, 2015
Aaron Polmeer

By Sarah Quinn

We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!

Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.

And if you’re struggling to keep people on your site then you’re not alone. Typically a person will leave a web page in just 10-20 seconds — which isn’t a very long time to convince them that they should be using your services.

So when it comes to marketing to your audience, how do you capture their attention long enough to take notice of you? Take a look a look at this infographic from Wyzowl to discover the facts about the shortening human attention span and what marketers can do about it.

How do you hold your audience’s attention? Let us know in the comment section below.

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