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How to Optimize Existing Content for SEO
By Theresa Meis When it comes to SEO marketing, there is no room for basic moves when advanced strategies can take you to the next level. Instead of chasing short-tail keywords, why not dive into the goldmine of long-tail terms that better align with your audience’s intent? And let’s face it: writing solely for algorithms might get you clicks, but it won’t win over the humans behind the screen.
One of the most overlooked mistakes with a major SEO impact? Neglecting your existing content. Regularly updating your published posts with fresh insights, best practices, and relevant keywords is a game-changer for maintaining visibility and driving results. Stick around—we’ll break down exactly how to breathe new life into your content and keep it climbing the search rankings.
What is Content Optimization
Content optimization is a process of enhancing content on your website so that it reaches the largest possible audience. By integrating techniques like keyword integration, backlinking, and a mobile-friendly web design, you can boost the chances of your content organically appearing in searches. The goal is to get your content to appear on the first page of search options, ideally in the first organic slot.
Be it a blog post or an informational page on your website, you want to integrate SEO content optimization into every part of your website. Otherwise, no matter how much content you are putting out, it stands never to be seen by your intended target.
Why is it Important to Optimize Existing Content
The internet is constantly evolving due to cultural and algorithmic changes. What was standard when you wrote a blog post 4 years ago may not apply today. Revisiting existing content is an easy way to breathe new life into old posts that have become stagnant.
How to Know Which Existing Posts to Optimize
How can you tell which old posts need a refresh? Take a deep dive into post performance by conducting an SEO audit. Look at your website’s Google Analytics and Search Console – the posts that are getting the least amount of traffic need some love. Some other KPIs to look at are posts with a high bounce rate, low CTRs, and low time spent on the page.
It’s also important to reference any platforms or tools you use to track your website’s SEO ranking. See if any posts that used to rank high have fallen. They may not be at the bottom, but since these posts have already shown that they can reach your audience, it’s important to ensure they don’t continue to fall behind.
Lastly, check to see if any existing content needs to be updated or has irrelevant information. The algorithm can tell if an article is not giving the most up-to-date stats or guidelines, pushing your post further down in search rankings. So, if you see posts with outdated info, they are prime for a refresh.
How to Optimize Existing Content for SEO
Once you have narrowed down the posts you want to revisit on your website, there are specific steps you can take to update them for improved search performance. …read more
Source:: Top Rank Blog
