How to Optimize Your SlideShare Presentations for Conversions
By now, you’ve probably heard about SlideShare being a goldmine of leads that 85% of marketers are not even using. It’s highly underutilized compared to Facebook, Twitter, Instagram and the other social giants.
In this post, I’m going to make a case for why you NEED to be using SlideShare in your B2B marketing efforts and how anyone can start on SlideShare and ace it.
In 2009, I started out with zero following on SlideShare and after posting up my first SlideShare presentation, I got a flurry of leads and subsequently got even more after my next one.
Fast-forward to today and I now have around 1M views on my personal profile with an additional 2M on my agency channel – HighSpark.
After speaking with other power-users including Conrad Wadowski at Teachable who made $6000 from one presentation on Growth Hacking to Jake Wengroff at JBX1 marketing who earned $300,000 in revenue which with Frost and Sullivan directly attributable to leads coming from SlideShare – we can really see the awesome power of a great presentation.
In this post, I’ll talk about how to add SlideShare at the top of your sales funnel and get real email leads and conversions with your first presentation.
1. Just Start Collecting Leads
If you’re not already collecting email leads for your business, you need to get started immediately. Email is simply the most effective revenue conversion vehicle for your business.
Here are the stats from Unbounce:
We did this with our presentation on Seth Godin’s Really Bad PowerPoint, which got us featured on Hubspot and continues to bring us 400 leads every month even though we published it 2 years ago!
If your presentation has provided enough value and they see you as the expert on the topic they will be hungry for more.
So give them something they can sink their teeth into – whether that’s a webinar, video or email series, swipe file or anything else that relates to your product or service and offers a possible up-sell opportunity.
Throwing up a landing page and attaching your lead magnet only takes minutes with software like PageWiz. Before you know it, you’re on your way to collecting leads from SlideShare – don’t make it super complicated just get it done.
Pro-Tip: You can’t start adding outbound links until after the 3rd slide but on that fourth slide make sure you do because each after slide less and less people will see.
2. Invest in Graphics Worth Sharing
Most people make the mistake of not investing in their presentations.
The simple fact is there is 400,000 presentations uploaded every month on SlideShare and to stand out you need to start what little time you have to focus on the things that are going to give you the most results.
Purchase Affordable Graphics
Source:: Kiss Metrics Blog