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How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

January 19, 2017

By justin@workado.com (Justin McGill)

Marketing Plan Generator

Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.

Why? This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. Receive a 12-month marketing plan in less than 10 minutes with the help of our  free generator.

In this blog post, we’ll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one.

Why Content Marketing Matters for Businesses

Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.

The reliable source of traffic and leads from your evergreen content will give you flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.

Now, let’s dive in to learn the specifics of how to create a content marketing plan.

7 Steps for Creating a Content Marketing Strategy

1) Define your goal.

What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your 2017 strategy. (Want help figuring out the right goals? Download this goal planning template.)

2) Conduct persona research.

To develop a successful plan, you need to clearly define your content’s target audience — also known as your “buyer persona.”

This is especially important for those who are starting out or are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.

If you’re an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience.

3) Run a content audit.

Most people start out with blog posts, but …read more

Source:: HubSpot Blog

      

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