How to Use AI SEO to Improve Your Website

October 30, 2020

By Neil Patel

The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs).

Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business.

For a long time, you could get by with basic SEO strategies.

But not anymore.

With artificial intelligence (AI) taking over the world, you need to up your game.

What does that mean for your SEO strategy?

What is AI?

Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), computer vision, natural language processing (NLP), deep learning, and other, still emerging technologies.

What’s the point of AI?

AI has one principal goal – to perform (often laborious and mundane) cognitive tasks better and faster than humans. It is a technology designed to make our work and life easier.

In business, AI has already proven to be effective in increasing revenue.

In sales and marketing, 30% of AI adopters cited a 6-10% increase in revenue after implementing the technology.

These are pretty impressive results.

And yes, AI can also be beneficial to your SEO.

But, will AI replace SEO?

Emphatically – no!

Let’s talk about how AI is impacting SEO and why it won’t be taking over.

What is AI SEO?

AI has become a core component of major search engine algorithms, including Google’s Rankbrain and BERT.

This factor means if you understand AI and how it impacts search engines, you can boost your SEO using AI.

But that’s not all.

AI is also an excellent tool for data analysis, which is a significant part of designing an effective SEO strategy.

From helping you spot trending topics to discovering content gaps, you can do tasks faster and more efficiently with AI-powered SEO software.

AI and SEO are a match made in digital heaven.

Why is AI SEO Important?

Although both AI and SEO are complex disciplines, used together, they make it easier for you to boost your website’s rankings.

One thing to keep in mind about search engines is they always put the user first. They aim to deliver content that’s as relevant as possible.

Because of this, SEO is not just about keywords anymore. It’s about:

  • Concepts: What is the idea behind the searchers’ query?
  • Context: What is the intent behind the searchers’ query?
  • Customer satisfaction: What are the most relevant answers to the user’s query?

So, keyword stuffing doesn’t work anymore (and hasn’t since Hummingbird). For your content to rank, you need a great link building strategy and to optimize for AI-powered search engines.

Today (and in the future), one of the main factors that impact ranking is user experience. And AI is one of the best ways to provide website visitors with a positive …read more

Source:: Kiss Metrics Blog

      

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