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How to Use Google Ads Keyword Planner, According to 5 Specialists

January 29, 2020

By Rebecca White

Google keyword planner generates keyword ideas.

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients.

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about.

I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

That’s why Google ads keyword planner is an important tool for marketers.

Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy.

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool.

Below, let’s review how to use the Google keyword planner and implement this tool in your strategy. Then, we’ll dive into other free alternatives you could use.

1. Generate keyword ideas.

One of the primary reasons to use the keyword planner is to generate keyword ideas. You’ll start by writing in a few keywords that you’ve brainstormed ahead of time.

In the example below, I typed in “best CRM”, “customer relationship management system”, and “client management system.”

Then, the tool generated a list of over 1,000 keywords. Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. Those are two great blog ideas and keywords you could target in your content.

When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. This is the “Broaden Your Search” section that is at the top of the page. It looks like this:

Google ads keyword planner gives keyword suggestions.

For each keyword suggestion, Google’s keyword planner will also give you information such as average monthly searches, competition, and the PPC bid range.

Keep in mind that the competition isn’t referring to how difficult it is to rank for that keyword, but rather how many advertisers are bidding on that keyword in PPC ads. It’s still a useful column because if people are bidding on a keyword, that means there’s commercial intent that’s more likely to convert.

But what do the experts have to say?

Daniel Lofaso – Digital Elevator

Marketing Strategy: Leverage low competition keywords.

Lofaso says, “SEO pros must leverage low competition keywords into their overall strategies so that they can get their sites to compete with the big boys. Low competition keywords are those that can rank with little to no link building and little to no domain authority.”

2. Look at search volume.

Another unit of measurement that is useful on the Google keyword planner is the …read more

Source:: HubSpot Blog