How to Use Google Alerts for PPC Research

June 16, 2021

By Neil Patel

With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter?

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research.

How can you do this? Well, there are a few analytics tools available, including my own Ubersuggest. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too?

If you didn’t, don’t worry. When you think of digital marketing and Google, Google Alerts might not be the first tool that comes to mind over, say, Google Ads itself. Let me show you how Google Alerts work and how they can help you run your PPC campaigns more effectively.

What Is Google Alerts?

Google Alerts is essentially a notification tool. You can use the service to track when people use certain keywords or keyphrases online.

For example, you can ask Google to send you an alert whenever someone mentions your or your company’s name online, or you can use it to track what keywords your competitors are using most frequently.

The best part? It’s free to set up a Google Alert, and it’s easy to get going. If you’re a marketer, then it’s worth giving Google Alerts a try.

All that said, is there anything you can’t monitor through Google Alerts? Yes.

You won’t see any analytics details, like how often your brand is mentioned online or if your mentions are increasing. Meaning, you’ll still need tools like Google Analytics to help you measure KPIs and other significant metrics.

What’s more, you can’t track social media posts this way, so you’ll need an alternative tool if you want to track how often you’re mentioned on social media.

In other words, Google Alerts are handy, but they’re not the only tool you should use to track your brand presence online, track keywords, or monitor trends for PPC campaigns.

How to Set Up a Google Alert

It takes no more than a few minutes to set up a Google Alert. Let’s work through the steps together.

First, go to google.com/alerts. If you haven’t already done so, sign in with the Google account you want to receive alerts.

Next, decide what you want to be notified about and type the search term onto the top bar. Let’s use the search term “influencer marketing” as an example:

Then, decide which sources you want to track. Remember, Google Alerts can’t monitor social media posts for you, but you can choose from other sources like books, videos, and blog posts.

Next, decide how often …read more

Source:: Kiss Metrics Blog

      

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