How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns
By Neil Patel
For a long time, marketers have been looking for the silver bullet that drives leads and sales.
That one hack that can help them sell sand at the beach.
As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging.
What Is Subliminal Messaging?
Subliminal messaging isn’t new. History suggests that Greek philosophers dabbled in it as early as the 5th century.
What exactly is subliminal messaging?
Subliminal messaging is a technique used to influence people without them realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness.
In short, a subliminal message is a hidden message that the brain picks up without you realizing it. While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns.
A couple of notable ads that leveraged subliminal messaging include:
Examples of Subliminal Messaging
One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. A close look at the logo reveals an arrow formed by the white space between the “E” and the “x.”
The message behind the arrow is that FedEx is as fast and accurate as an arrow from a skilled archer’s bow.
With the fast rise of social media, subliminal messaging has quickly found its way into social media campaigns.
Here’s an excellent example from the popular ice-cream store Baskin-Robbins:
What better way to reinforce the fact that they have 31 flavors of ice-cream than to put it in their logo? Oh, and to surround that logo with the different flavors. For ice-cream lovers, this just screams “ice-cream heaven.”
Subliminal messaging is a powerful way to communicate with your customers on a deeper level, a level on which you can really get inside their heads.
So make sure to include it as one of the strategies in your marketing toolbox.
Why Use Subliminal Messaging in Your Social Media Campaigns?
Let’s get one thing clear before we proceed.
The purpose of subliminal messaging in your social media campaigns isn’t to manipulate your audience into buying your products/services. This is impossible to do, no matter how you try.
So what’s the point of subliminal messaging?
Subliminal messaging only works when a need already exists for the product you’re promoting. The point of subliminal messaging is to help your target audience choose the right solution for that need — hopefully, your solution.
To achieve this, you can use subliminal messaging to:
- Boost brand awareness
- Foster an emotional connection between your brand and your target audience
Done well, subliminal messaging can make your brand top of mind whenever the solution you provide is needed.
Source:: Kiss Metrics Blog