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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

June 01, 2016
Aaron Polmeer

By lkolowich@hubspot.com (Lindsay Kolowich)

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At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business.

But the hard work doesn’t end once you’ve taken that beautiful photo and edited it to perfection. The caption of your post is where you can give a voice to that visual content.

It’s where you can explain what the photo is about, tell your followers to take action, or crack a joke that makes your content all the more delightful and shareable.

If you think of the caption on your Instagram posts as an afterthought, then you’re losing out on an opportunity to engage and delight your followers in ways you can’t with just a visual. Here are some tips to help you write better Instagram captions.

8 Tips for Writing Great Instagram Captions

1) Write several drafts first.

Ever thought of the perfect joke after it was a liiiittle too late to tell it? We’ve all had a similar feeling when we come up with the perfect Instagram caption once we’ve already published the post.

The lesson? Don’t rush the process. Instead, write a few ideas for captions down, sit on them for a bit, poll coworkers on which one is best, and generally take your time.

You might be asking yourself at this point, “But aren’t timeliness and chronology important on Instagram?” They can be, depending on the subject of your post. For example, professional Instagrammer Patrick Janelle says he uses Instagram as a kind of chronological journey of his activities and lifestyle. He likes to post in real time to document what he’s doing at a given moment.

But thanks to the impending Instagram feed algorithm change, the level of engagement your posts receive will soon matter more than chronology. Soon, our Instagram feeds will be ordered to show the moments Instagram thinks we’ll care about the most. The visibility of your posts in your followers’ feeds will depend on the number of Likes and comments a post has, your relationship with the user posting, and other factors.

That’s why it’s important to take your time constructing a great caption that’ll keep your followers around, delight them enough to share with their friends, and encourage them to engage with your content.

2) Front-load the important stuff.

The maximum character count for an Instagram caption (2,200 characters) is basically a formality. But the important thing to note is that captions cut off in users’ feeds after three to four lines of text.

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That doesn’t mean you should keep your captions super short so users can see 100% of it without having to click “more.” Instead, frontload your captions with the important content or text calls-to-action — and leave any hashtags, @mentions, or …read more

Source:: HubSpot Blog

      

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