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How Who What Wear’s first multi-brand runway show came together

February 09, 2017

By Hilary Milnes

Designers aren’t the only ones hopping aboard the see-now-buy-now bandwagon.

In an effort to capitalize on its readers’ rapt attention during fashion month, Who What Wear organized a fashion show aligned with the start of New York Fashion Week. On Wednesday night, the fashion and shopping site made its runway debut at the Skylight Modern, debuting 30 editor-curated looks featuring items from 60 brands, which ran the gamut from Urban Outfitters to Marc Jacobs.

To read the rest of this story, please visit Glossy.

The post How Who What Wear’s first multi-brand runway show came together appeared first on Digiday.

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Source:: Digiday

      

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