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Hulu, ESPN and Viacom lead the pack of Digiday Video Awards finalists

January 21, 2020

By Digiday Awards

Hulu, ESPN and Viacom Media Networks make up the trio of companies that are dominating the concluding rounds of the 2020 Digiday Video Awards as finalists in multiple categories. The annual awards competition recognizes the companies, campaigns and technologies that have used video to modernize media and marketing. 

Hulu is a finalist for four awards, for Best Live Moment, Best Multi-Platform Video Campaign, Best Streaming/OTT Platform and Best Advertiser in Video. Plus, the streaming giant’s head of advertising sales, Peter Naylor, has been shortlisted for the Video Executive of the Year honors.

ESPN has gone all in on social media and is a finalist in a trio of categories — Best Live Moment, Best Snapchat Show and Best Facebook Watch Show — with ESPN senior director Mike Foss also figuring a finalist for the Video Executive of the Year recognition. 

Another media company with an especially large representation on this year’s short lists is Viacom Media Networks, which scored finalist placements for its teams at Viacom Velocity, VH1, MTV, CMT, CBS Interactive and Comedy Central.

See the full list of finalists below:

Best Brand Film, Single
Clickon Media: “Clovis Unified” 
Viacom Velocity and Truth: the 2019 MTV Movie and TV Awards
M Booth and Macallan
Ellen Digital Network and Quantas: “Take Me There” 
Viacom Velocity: “The Universal Challenge”  
ACE Content and Budweiser: “Kings of Beer

Best Brand Film, Series
WSJ’s Barron’s Group: iShares’ “Fund Your Vision” 
Ellen Digital Network and Total Wireless: “Fearless”
Supari Studios and Red Bull Media House: “The Mind Behind”
MotorTrend Group: Porsche Challenge at Pikes Peak series
VH1’s RuPaul’s DragRace: “Pride”  
HP and Redglass Pictures: “History of Memory

Best Video Ad
Kamp Grizzly and the Oregon Justice Resource Center: Measure 11 awareness ad
WarnerMedia and Truth: “Jack’s Eggplant”  
AcuityAds and Genomind: “Dear Mom”
CH Media and Truth: “Chuggin’ on Clouds
CBS Interactive: “The Twilight Zone” 
Innovid, CBS Interactive and Kellogg’s Pringles: “Sad Device”

Best Live Moment  
MTV’s 2019 Video Music Awards: Stan Cam
VH1: RuPaul’s Drag Race All Stars: “Season 4 RuVeal
Doha Debates: water scarcity debate
Egg Gang and Hulu: World Record Egg campaign
Electronic Arts and BEN: Apex Legends launch
ESPN: “Countdown to Game Day”

Best Social Video Campaign
Jellysmack and Sephora: “Foundation Domination”
Chipotle Mexican Grill and Day One Agency: “Summer of Chipotle”
Shutterstock and DiMassimo Goldstein
Electronic Arts and BEN: “Need for Speed” with David Dobrik  
Weber Shandwick and MorningStar Farms: “Lose Your Veginity” and Chevrolet: “Ride & Seek

Best Multi-Platform …read more

Source:: Digiday