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Introducing Yelp Data Management and Claiming through Moz Local

December 13, 2016

By dudleycarr

Posted by dudleycarr

Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing.

Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple Maps distribution, reputation monitoring and management, and more to the mix. Well, we have one more announcement to squeeze in before the year ends, and it’s a big deal!

Yelp data management for everyone!

We’re announcing a partnership with Yelp — the leading source for consumer reviews — bringing a new level of Moz Local product integration that will help you make Local your advantage. This integration is the first of its kind in our industry; one that will enable marketers to capitalize on the convergence of local search and consumer reviews more easily than ever before. Whether you have one location or one thousand, you can now claim and manage all your Yelp locations directly from your Moz Local dashboard.


What’s new?

Marketers will now be able to claim and manage data for all of their Yelp listings in Moz Local to increase the likelihood that more new customers will be able to find their business in local and map searches.

Claiming Yelp pages

Businesses can now use their Yelp login to claim and manage their listings through Moz Local — either individually or as a group. Create a new Yelp account or use your existing one, you can manage it all through us!

Ongoing management of Yelp pages

Once claimed, Yelp listings can be accessed and updated by Moz Local. This includes pushing updates to those Yelp pages from the Moz Local dashboard as well as monitoring the status of those updates and getting listing alerts in our recently introduced activity feed.

A Complement to our Reputation Management functionality

This new advanced Yelp functionality in Moz Local — claiming and active management functions — will complement our existing Reputation Management functionality, which provides notifications of new Yelp reviews and review snippets themselves right in the Moz Local dashboard, enabling users to link to the review user experience on Yelp.com in order to respond to a review.


What’s the big deal?

We’re excited about this partnership for a number of reasons. First off, our primary goal has always been to make it easier for brands and marketers to manage their local marketing strategy. As the leading consumer review service, Yelp is one of the most authoritative citation sources in the Local SEO ecosystem, and, as such, is an important source of information to Google. On top of that, Yelp data is critically important to Bing, Apple Maps/Siri, Amazon Alexa, and Yahoo, which use both its location data and reviews directly for their own results.

Everyone agrees Yelp is vital to local marketing strategy, and businesses that employ digital marketing have always told us they would love to be able to update and manage their Yelp listings. In both small and …read more

Source:: Moz Blog

      

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