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LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

March 07, 2016
Aaron Polmeer

By Lee Odden

Sophisticated Marketer's Guide to Content Marketing

The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing for 2016.

At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on LinkedIn, the content marketing efforts from the team at LinkedIn over the past 2 years has been nothing short of impressive.

This most recent eBook is a great example of depth, design, and utility that also serves as a case study for “big rock” content. Along with smart advice from marketing rock stars Jason Miller and his team, industry thought leaders and influencers are included as well. Bringing in outside expertise to co-create content adds credibility, subject matter expertise and balance to what would otherwise be “brand content” – a smart move.

As a great source of information about content marketing (108 pages) you’ll find: how to develop a content marketing strategy, mapping the buyer’s journey, visual content, influencers, ROI and going global with content – 16 chapters in all. This new eBook for 2016 also includes a great list of content marketing industry experts you can connect with to learn even more.

While my team helped with the content in the ebook and I contributed myself, I first learned of the list after downloading it. There are many familiar content marketing faces included and a few that are new to me.  To be counted among them is an honor and I am happy to share the full list below:

31 Sophisticated Content Marketing Thought Leaders to Follow

Ann Handley
Ann Handley – @annhandley
Chief Content Officer of MarketingProfs, Author

Joe Pullizi
Joe Pullizi – @JoePulizzi
Founder at Content Marketing Institute, Author

Michael Brenner
Michael Brenner – @BrennerMichael
CEO, Marketing Insider Group and Author

Doug Karr
Doug Karr – @douglaskarr
Marketing Technology Entrepreneur, Consultant, Author

Andy Crestodina
Andy Crestodina – @crestodina
Co-Founder / Strategic Director of Orbit Media Studios, Author

Ardath Albee
Ardath Albee – @ardath421
B2B Marketing Strategist, Author

Lee Odden
Lee Odden – @leeodden
CEO at TopRank Marketing, Author

Barry Feldman
Barry Feldman – @FeldmanCreative
Content Marketing Consultant, Copywriter, Blogger & Podcaster

Doug Kessler
Doug Kessler – @dougkessler
Creative Director, Co-Founder, Velocity Partners Ltd

Heidi Cohen
Heidi Cohen – @heidicohen
Chief Content Officer at Actionable Marketing Guide

Michael Stricker
Michael Stricker – @RadioMS
Lead Consultant at MSDesign

<img class="alignnone size-full wp-image-20103" src="" alt="Pam Didner" width="150" …read more

Source:: Top Rank Blog