Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
By Michael Bürgi For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to market, there still seems to be an appetite to get into the agency game.
In early November, marketing, consulting and digital talent solutions firm 24 Seven moved to acquire performance agency Markacy and creative shop Futureman, adding them to a tech platform-turned-agency, SketchDeck, which it had purchased in 2023. Private equity firm Morgan Stanley Capital Partners owns 24 Seven, and like other PE firms, is interested in finding profit in the agency world.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















