Native Advertising: Understanding the Basics

November 19, 2015
Aaron Polmeer

By Christian Mongillo

free guide: why publishers need to think like marketers

You’ve heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers alike?

For publishers in particular, native is a chance to put editorial expertise to work for advertisers and brands. This provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In fact, according to our most recent research, 54% of publishers cite sponsored content and native advertising as the revenue streams poised to increase most in value over the next two years.

For more on why exactly native advertising is poised to succeed, and what can publishers do to help, take a look at the infographic below from The Huffington Post.

Want to learn more about native advertising and the state of digital publishing? Download our Digital Publishing Benchmarks Report below for the most up-to-date industry insights.

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