Canada Presentation: How Social Selling Can Help to Align Sales and Marketing

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How Social Selling Can Help to Align Sales and Marketing

Anita Windisman
How Social Selling Can Help to Align Sales and Marketing
Digital Marketing Manager

The lack of alignment between sales and marketing is a common problem that is often discussed, but not easily solved. With recent shifts in the buying process, up to 67% of the buyer’s journey is completed digitally. Now, it’s more important than ever to have an end to end approach to engage with buyers. In this session, you will learn pitfalls of being misaligned, and how social selling can help to overcome them.

 

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