Presentation: Infusing Your Content Marketing Strategy with Purpose and Sustainability

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Infusing Your Content Marketing Strategy with Purpose and Sustainability

Sandra Moerch
Chief Content Director
SAP

Are you looking for a sustainable creative content hook and competitive edge in your go-to-market strategy? This session will inspire you to take your brand to demand through crafting purpose driven narratives that resonate in a conscious consumer world. We will explore how to build powerful campaigns focused on pairing people, planet and profit together, looking to sustainability as a North Star for your company’s brand and reputation ambitions.

 


Slides