Online Marketing News: Jack Is Back, Facebook Reacts, Reddit Gets Upvoted
By Ben Brausen
Study: Top 5 Brand Research Channels [Infographic] – Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex. See where they turn, from this infographic. GlobalWebIndex
Jack Dorsey Returns as Twitter CEO; Adam Bain Named COO – As many speculated, Jack Dorsey is back as Twitter’s CEO. Dorsey, has been the interim CEO of Twitter since July, after Dick Costolo stepped down. Twitter made the announcement early Monday morning. WSJ
Facebook Tops 2.5 Million Active Advertisers, Adds TV-Like Ad Buying – Facebook rolled into Advertising Week with news that it has reached the 2.5 million-advertiser milestone, along with a host of announcements. SocialTimes
Advertisers’ Spend On Facebook Retargeting Up 31 Percent YoY [Study] – Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Marketing Land
Report: Google Search Is The 4th Most Popular App & Is Growing Faster Than Facebook – While not the hottest app in the news, Google Search usage and placement is scorching, according to a new report from comScore. Search Engine Land
Survey: Not All Millennials Are Hooked on Social Media – We often hear that millennials are the driving force behind social media. Snapchat is even often heralded as a new wave in social media, primarily because of its largely teen audience. A study from Battery Ventures, a technology focused investment firm, shows that thinking of millennials as a monolith is a bad idea. SocialTimes
Mobile Millennials Spend Almost An Hour A Day On Facebook [comScore] – Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps account for 29% of overall mobile app use. Marketing Land
Google Launches AdSense Certified Publishing Partner Program – Google announced they have launched the Certified Publishing Partner program, a program to help publishers find good partners to work with to monetize their sites. Search Engine Roundtable
Reddit Launches Upvoted, A News Site With No Commenting or Voting – Social aggregator Reddit has revealed it is launching its own news site, Upvoted, that will focus on presenting interesting news and media that surfaces from Reddit’s own communities. The site is set to go live later today, and, most interestingly, will not allow any comments from readers or up/downvotes, as is the common practice on Reddit proper. SlashGear
Pinterest Doubles Amount of Buyable Pins to 60 Million – The image bookmarking service better known as Pinterest has more than doubled the amount of Buyable Pins offered on its platform to 60 million since initially debuting in June. The company also added thousands of new merchants with the addition of three new e-commerce platforms: Magento, IBM Commerce and Bigcommerce, the company said Monday during Shop.org’s Digital Summit in Philadelphia. AdAge
Facebook Begins Testing Reactions – Today we are beginning to test Reactions – an extension of the Like button that gives people more ways to share their reaction to a post in a quick and easy way. We’re excited to start this test, but understand that this is a big change, and one that we want to make sure to get right. So we’re starting by offering Reactions to Ireland and Spain, where people will be able to react to any post across Facebook – a post from a friend, advertiser, publisher or business. Facebook
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners – Study by Sourcepoint and comScore shows younger audiences are more likely to use ad blockers and usage is typically highest among the highest income segments. Marketing Land
From our Online Marketing Community:
In response to Poll Results: Digital Marketing Priorities for Major Brands in 2016, Steve Peck shared, “Interesting post, which when skimmed paints an incredible picture of the mindset of today’s digital and content marketers. Was exciting to see that many of the respondents seem to have moved well beyond the basics and are looking to take things to the next level in 2016 through balancing “data with human engagement” as Michelle Killebrew so eloquently stated. Thanks Lee! Keep the collaborative insights coming!”
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!
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