Oprah’s first Weight Watchers ad is making people cry

December 30, 2015
Aaron Polmeer

By Jordan Valinsky

The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers.

Marking her first appearance since buying a 10 percent stake in Weight Watchers in October, the talk show mogul talks candidly about her battle losing weight in an emotional one-minute TV ad. Titled “Why I Joined Weight Watchers,” Winfrey drops wisdom in her trademark uplifting and empowering tone that’s leaving a lot of people weepy.

“Nothing you’ve ever been through is wasted. So every time I tried and failed, every time I tried again, and every time I tried again, has brought me to this most powerful moment to say, ‘If not now, when?,’” she says in part of it.

The ad, which according to iSpot.TV has aired more than 1,000 times since last Thursday, is certainly resonating. On Twitter, people are tweeting their support of Winfrey’s sincere story and even making people tear up: 

The “Oprah effect” couldn’t have come at a better time for Weight Watchers.

The brand is struggling to adapt against a wrath of cheaper digital competitors and fad diets that has been, well, eating its market dominance, forcing the company to refocus its efforts. But, since Oprah announced that she was buying a $43 million stake in the company Weight Watchers’ stock spiked 13 percent. The ad’s effects were immediate on the company’s stock price, too, jumping another 3 percent on Monday.

Now, the true test for the “Oprah effect” comes in January, the weight loss sector’s busiest time.

Photos via YouTube/Weight Watchers. 

The post Oprah’s first Weight Watchers ad is making people cry appeared first on Digiday.


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