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Report: 67 percent of marketers feel they lack control when building audiences

February 17, 2016
Aaron Polmeer

By AddThis

Despite the rise in system-gaming dating apps like Tinder, the chances of finding your soulmate remain astronomically low. Digital marketers might not be looking for a love connection, but they are definitely seeking consumers with whom they can make solid connections.

To get a sense of how marketers from all corners of the industry approach audience building, both in terms of their challenges and their triumphs, we surveyed 183 digital media professionals from brands and agencies.

In this State of the Industry report you will learn:

  • How to build a custom, personal approach to audiences and foster a greater degree of trust
  • Why transparency in programmatic buying is essential to knowing your audience
  • How custom audiences allow advertisers to scale their campaigns with fewer wasted dollars

And much more.

Download this State of the Industry report to target new prospects, improve efficiency and effectiveness and avoid ad waste now.

The post Report: 67 percent of marketers feel they lack control when building audiences appeared first on Digiday.

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Source:: Digiday

      

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