By Stephanie Trovato There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How?…
International Freight Equipment Transport Demystified
By Sitetrail Research Team Transporting freight is a crucial aspect of modern commerce, ensuring goods reach their intended destinations efficiently and safely. Within the realm of freight transportation, one significant aspect is the transport of freight equipment. This encompasses a…
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
By Kristina Monllos The allure of Hollywood paired with the savvy of advertising — is it a match made in business heaven or a recipe for disaster? Recent events, like the clash between talent agency UTA and marketing consultancy MediaLink’s…
Why retail media’s future depends on first-party data integration and accuracy
By Adstra Suzanna Stevens, brand sales director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four pivotal ways: advanced…
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
By Krystal Scanlon Imagine this: What if TikTok were banned in the U.S.? What would happen to the billions of dollars currently driving its ads business? While this question has been asked several times in recent years, its answer is…