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Sam Reich: College Humor’s head of video shares his big break

July 06, 2016
Aaron Polmeer

By Jordan Valinsky


This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses on the current state of programmatic advertising — and how to fix ad tech. To receive the full 80-page issue and subscribe to a year of Pulse, visit

reichfactsCollege Humor’s head of video, Sam Reich, dropped out of high school, and was fired as a waiter at the age of 16. Now, he spends his days creating original video for College Humor, and crafting content for different platforms, which he says is key to making successful video.

He shares with us his first big break.

Have you ever been fired?
I had a job as a waiter for about a couple of weeks when I was 16. I had lied and told them that I was 26 in order to get hired. They did a wine tasting one night and I had never drank anything before in my life, but in order to keep up this ruse I did. I was so hungover the next day that I slept right through the brunch shift. When I showed up, they were just like ‘Dude, you’re a basketcase.’ I got promptly fired.

Biggest professional screw up?
I visited a friend that was working on a TV show and he gave me a tour of it and after that was done, I wrote up a blog post about my experience behind-the-scenes of the show. As it turned out, that post was way too revealing and my friend got in trouble at the show. Turned out to be fine, but he was understandably furious at me. In that moment I learned that learned the dark side of social media and now I’m a lot more careful about what I put out there.

What was the moment you realized you broke out?
My comedy group had been putting videos online long before there was even a Flash player, so we were post-ing Quicktime files to the internet and people were downloading them. We had no idea how big our audience was or wasn’t because we never had any analytics. We put on a live show at UCB [Upright Citizens Brigade], having no idea what to expect, and sold out within minutes and there was this huge ravenous crowd. We felt like total celebrities. We had no idea that anybody was watching so that was a really cool experience.

What’s the best advice you’ve ever got?
It was from my high school drama teacher. He told me, “It’s not how much you want something, it’s how long you want it for.” This business is borderline impossible to any teenager who wants to get into entertainment. If you want this career, you have to be willing to put in a decade or more to be able to make it work, and if you’re not willing to do that, then you’re probably not in the right industry.

What’s the biggest change you’ve seen in online video in …read more

Source:: Digiday