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Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

February 14, 2017

By Caitlin Burgess

While Valentine’s Day has been traditionally known as the day couples honor their love and affection for one another, it’s turned into the fourth-largest shopping day of the year with attached and unattached consumers making holiday purchases for the special people in their lives.

As a result, smart B2C brands and marketers are upping their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales.

With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands.

#1 – M&M’s

Chocolate is arguably one of the top go-to Valentine’s Day gift items. But with probably thousands of options to choose from, candy makers face some stiff competition.

In this short and sweet Facebook video, M&M’s has a simple message for all: Share your love this Valentine’s Day by sharing some M&M’s. While M&M’s is a household name, they took advantage of native video and social advertising to create something eye-catching and capitalize on the V-Day holiday.

#2 – CVS Pharmacy

If you’re a “Parks & Recreation” fan, then you probably already know about Galentine’s Day. If you’re not familiar, Galentine’s Day—celebrated on Feb. 13—is all about celebrating the love between lady friends.

In this adorable promoted tweet, CVS pharmacy is evoking precious childhood memories when many of us girls loved playing dress up.

CVS Valentine's Day Marketing

#3 –

In an attempt to share a little joy, inspiration and love around Valentine’s Day—as well as encourage engagement— invited their customers and social media followers to share their love stories for a chance to win a special, love-themed PANDORA charm.

Dubbed the “Share Your Love Story” contest, people shared touching stories about their significant other, best friends and special family bonds such as that between a mother and a daughter.

BeCharming Valentine's Day Marketing

#4 – Maserati North America

Maserati is certainly taking advantage of the Valentine’s Day holiday to associate their high-end luxury line of vehicles with the beauty, devotion and excitement that love can bring. These tweets featuring loving phrases and eye-catching images are simple yet powerful.

Maserati Valentine's Day Marketing

Maserati V-Day Marketing

Maserati Valentine's Marketing

#5 – Bath & Body Works

Email marketing is one of the top-converting channels for many brands. However, many consumers get several promotional emails from their favorite brands each day—which means subject lines need to stand out to get …read more

Source:: Top Rank Blog